Associate, Sports

3 weeks ago

Bukit Jalil, Malaysia Astro Full time

WHY JOIN US?- We practice a vibrant & energetic office culture.- We provide opportunities for career advancement within the company.- Good performance is always rewarded accordingly.

“_It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable._”

JOB RESPONSIBILITIES:

- Plan, execute & manage both PayTV (sports) and sooka acquisition campaigns for all sales channels from Online, OMNI, retail and direct sales
- Analyse market trends, identify new opportunities and propose initiatives to drive purchase intent.
- Identify partnership opportunities with relevant consumer brands and assist in planning and executing campaigns.
- Analyse and evaluate market research data & potential addressable markets to identify opportunities & gaps.
- Monitor & track the execution of campaigns and review proposed initiatives to deliver set targets.
- Support the creation of campaigns to increase the relevancy and recognition of Astro & sooka via digital media, influencer marketing, traditional media or any mediums and brainstorm how these concepts can be extended into PR and organic social to maximize earned media.
- Map out the end-to-end logistics & processes required to launch successful campaigns.
- Assist in tracking dashboard, sales efforts, performance metrics, marketing campaigns consumer feedback, customer satisfaction measures.
- Prepare management reports.
- To execute digital boosting and analyze media spend for tactical/ digital campaigns.
- Oversee social management and respond to comments/questions pertaining to promotions, etc.
- Create and maintain a content calendar and digital posting schedule.

**REQUIREMENTS**:

- Minimum 3 years of experience in content marketing, product marketing, advertising or related field
- Strategic thinker with excellent planning, communication and presentation skills

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