Lobak Merah

**Key Responsibilities**:
**Content Creation**:

- Write high-quality and engaging content in the Malay language, including articles, blog posts, social media captions, and website copy.
- Conduct thorough research to gather relevant information and ensure accuracy and credibility in the content.

**Topic Ideation**:

- Brainstorm and generate creative ideas for content topics that resonate with the target audience and align with our brand voice.
- Stay updated on industry trends and news to identify potential content opportunities.

**SEO Optimization**:

- Incorporate basic search engine optimization (SEO) techniques into content creation, including the use of keywords, meta descriptions, and proper formatting.
- Ensure content is optimized for readability, user experience, and search engine visibility.

**Content Editing and Proofreading**:

- Review and edit content for grammar, spelling, punctuation, and overall clarity.
- Ensure that content adheres to brand guidelines, style guides, and editorial standards.

**Content Promotion**:

- Participate in content distribution and engagement activities to maximize the reach and impact of our content.

**Performance Tracking**:

- Monitor and analyze content performance metrics, such as engagement, reach, and conversion rates.
- Provide insights and recommendations for content optimization based on data analysis.

**Collaborative Work**:

- Collaborate with cross-functional teams, including designers, marketers, and editors, to ensure content aligns with overall marketing strategies and objectives.
- Actively participate in team meetings, brainstorming sessions, and content planning discussions.

**Learning and Development**:

- Stay updated on industry best practices, content writing trends, and digital marketing strategies.
- Seek opportunities to enhance writing skills and expand knowledge in areas such as storytelling, copywriting, and content strategy.

**; Requirements: - Qualifications and Requirements**:

- Currently pursuing a degree in Communication, Journalism, Marketing, or a related field.
- Strong proficiency in written Malay language, with a keen understanding of grammar, vocabulary, and sentence structure.
- Excellent research and analytical skills to gather information and present it in a concise and engaging manner.
- Familiarity with SEO principles and content optimization techniques.
- Basic understanding of content management systems (CMS) and digital marketing platforms.
- Detail-oriented with a strong focus on accuracy and quality.
- Ability to meet deadlines and work effectively in a fast-paced environment.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Positive attitude, eagerness to learn, and open-mindedness to feedback.