Ecommerce Webmaster

Location: Petaling Jaya, Malaysia
Company: Nestlé Malaysia (Nespresso Malaysia)
Full-time
Bachelor’s Degree
2+ years of experience

**Position Summary**
- Maintain and manage all content for Nespresso website including content uploading and develop web content to to meet business needs.
- Work with the marketing team together with platform coordinators to ensure accuracy and completeness in coverage and information.
- Ensure e-commerce tracking properly setup for all internal and external online medium.
- Monitor and suggest best practice of internal online spaces to increase web traffic, engagement, and conversions.
- Support and guide market's business & cross-functional teams to leverage eCommerce technologies by raising awareness on innovative tools & features.
- Using technical knowledge to assist in planning the e-merchandising in collaboration with the eCommerce Operations Assistant Manager to define digital visions, objectives & strategy in order to ensure that eCommerce, Customer & CRM roadmaps are taken into account within local ecommerce operation plan.
- Leverage understanding of web design principles, technical capabilities and operational processes to develop and drive website strategies to increase conversion, improve customer experience & load time optimization.
- Ensure an agile, bug-free user experience on all digital boutiques, following HQ eCommerce & Customer Brand guidelines.
- Coordinate User Acceptance Testing, ensuring business critical systems and processes remain operational and bug-free. Ensure prioritization of platform regression, championing needs of markets where necessary.
- Support incident management for any major issue (global/local) affecting conversion rate, new member’s activation or availability of the products or the platforms.

**A day in the life of an Ecommerce Webmaster & Operation Executive**
- Support eCommerce campaign operations (set-up, test and activate) including support of seasonal campaigns & optimization of permanent website content to achieve commercial objectives.
- Influence the campaign design process to ensure commercial needs are met and executed in a timely manner
- Monitor eCommerce performance to ensure optimal market operations & platform management
- Leverage understanding of web design principles, technical capabilities and operational processes to develop and drive website strategies to increase conversion, improve customer experience & load time optimization.
- Ensure a consistent, contextual & relevant customer journey across all ecommerce platforms (including desktop, mobile site and app)
- Oversee digital asset management & complex HTML content to support global & local campaign activities while ensuring B2B & B2C websites are leveraging the most relevant practices, content & features
- Liaise with all business & IT stakeholders to ensure all digital content is up-to-date, relevant, and compliant with global brand, security, content & commercial guidelines
- Coordinate with the Global eCommerce performance & UX operations teams to ensure a seamless experience and optimized purchasing funnel across all platforms
- Leveraging eCommerce analytics insights and data, ensure optimization guidelines are followed & standards met to ensure optimization of conversion goals & objectives
- Leverage operational insights & global best practices to influence the optimization of campaign customer journeys and path to purchase
- Plan & oversee the implementation of eMerchandising activities in collaboration with Performance & cross-functional teams
- Ensure a best-in-class B2C & B2B customer experience & performance through the assessment and optimization of eCommerce channels (mobile & desktop) in the fields of search, eMerchandizing, catalog management, personalization, brand content, services & compliancy.
- Account for market's digital content, services & features such that they are configured to be consistent and relevant for a seamless customer experience across all digital touch points.
- Leverage understanding of web design principles, technical capabilities and operational processes to develop and drive website strategies to increase conversion, improve customer experience & overall website performance.
- Ensure an agile, bug-free user experience on all digital boutiques, following HQ eCommerce & Customer Brand guidelines
- Coordinate User Acceptance Testing with IS/IT stakeholders, ensuring business critical systems and processes remain operational and bug-free. Ensure prioritization of platform regression, championing needs of markets where necessary
- Support incident management for any major issue (global/local) affecting conversion rate, new member’s activation or availability of the products or the platforms

**What will make you successful**
- Someone with a relevant degree within Marketing, experience in digital & ecommerce activities, including Content Management Systems, eMerchandizing, Product Lifecycle Management
- HTML exper