Consumer Strategy, Insights

4 weeks ago


Petaling Jaya, Malaysia Heineken Full time

**Purpose**

This role actively contributes to HEINEKEN Malaysia’s strategy to shape and premiumise the future of beer and beyond with the purpose to lead the strategy, planning, innovation and Consumer Market Intelligence (CMI) program to effectively support commercial functions & give strategic direction to the business and brand objectives.

This role leads the Strategy & Innovation Team which consists of CMI & Innovation.

**Shape Company’s consumer first agenda & portfolio priorities**
- Lead consumer first agenda: provide market, consumer and category insight that supports strategic planning
- Drive portfolio growth and priorities through data deep-dives, insight & directional support
- Build strategic capability within Marketing team by developing a strategic planning cycle (in partnership with Marketing Managers) to build strategic growth strategies and annual plans
- Define a strategic data-based long-term innovation pipeline plan
- Provide strategic support in the development of Category vision
- Champion research strategy through an insight-led approach, identifying (new) opportunities for growth

**Leadership & Team Development**
- Upskilling capabilities development of CMI & Innovation team
- Oversee team activities and processes. Mentor team members to help manage workload and wider team expectations, as well as instilling qualities such as attention to detail, ability to question and check data, interpret information and connect findings to business issues & company strategy
- Provide regular and constructive feedback and guidance to support team members in their career development

**Knowledge and Experience**
- Functional expertise: +12 years of related FMCG, commercial, and industry experience.
- Significant consumer research and analytic experience required.
- Experience in Innovation/New Product Development management required
- _Prior people leadership and management experience required_



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