Associate Iii

8 months ago

Bayan Lepas, Malaysia UST Full time

Role Proficiency:
Comfortable discussing offerings services and capabilities internally. Demonstrate ability with messaging in the technology / digital transformation space. Display good understanding of digital/inbound and outbound marketing roles and metrics.

Outcomes:

- Constantly monitor and analyze trends across industry domains and technology areas.
- Perform customer and market research analyzing and interpreting while identifying patterns and solutions specific to Industry domains and technology areas.
- Perform other duties as assigned or requested?
- Support the mission vision and culture of the organization and the UST brand by generating positive communication in internal and/or external media (and in all social media channels).
- Create visibility for the unique UST organizational and employee culture as well as relaying compelling stories about our offerings across the portfolio.
- Collaborate on designing brand narratives and stories for all types of media from traditional to digital and for all types of influencers including social governmental think-tank and other global thought leaders.
- Collaborate with UST Global marketing teams and leadership to develop and coordinate advertising marketing and promotional plans across the portfolio and for recruiting needs.
- Manage end to end consistent external communication in line with organizational brand and marketing strategies while creating a detailed tactical plan and calendar for amplifying each specific campaign through PR and social media channels.
- Working with other team members design and implement strategy to grow online influencer base and overall traffic to UST social media channels; providing analytics around effectiveness to management
- Ensure periodic update of key news on UST social medial channels; refine core messaging to ensure consistency in communication across all channels.
- Track and manage effectiveness and MROI campaigns.
- Monitor any UST branding or messaging violations in social media channels
- Establish reporting dashboard and communicate results weekly including analyses overviews insights and optimization opportunities.

Work with teams globally to maintain annual calendars of events campaigns and activities organized.

Measures of Outcomes:

- Prospect list count/growth
- Adherence to marketing processes
- Defined productivity standards for project

Training/certifications

Outputs Expected:
Technology & Industry Concepts:

- Identify and leverage tools and technologies

Project Management:

- Deliver projects/initiatives/campaigns on time
on budget and in accordance with requirements.

Skill Examples:

- Oral and written communications skills including persuasive writing editing and proof-reading; Microsoft Office.

Proactive curiosity to learn. Understanding of marketing concepts and digital marketing.

Knowledge Examples:

- Understanding of different marketing functions.
- Ability to learn business and technology concepts.
- Understanding of different Industry topics.
- Build knowledge of client personas.

MS Office suiteAdditional Comments:

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