Manager, Digital Marketing and E-commerce

6 months ago

Kuala Lumpur, Malaysia Malaysia Airline Full time

**Job Title**:

- Manager, Digital Marketing & e-Commerce

**Reports To**:

- Head, Strategy & Business Development

**Position Summary**:

- Drive, develop and manage MASkargo specialized products while leading and designing MASkargo digital marketing &e-Commerce portfolio with the aim to generate significant revenue and to deliver best-in-class customer experience anchoring on a continuous innovation cycle of digital solutions.

**Key Accountability**:

- Ensure implementation of new digital solutions and enhancements on time, budget and scope, working in an agile methodology to ensure industry leading time-to-market and quality of the entire MABKargo digital solutions offering
- Deliver an innovative roadmap of digital solutions that positions MABKargo as the leading freighter for self-service and sales solutions. Work with internal and external partners to research, conceptualise, prototype, and implement solutions in a cost-effective and smart manner
- Interact with multiple business units in Commercial and Operations for development of global mail and specialized products, mapping product characteristics, assessing market requirement, organizing marketing pricing of products, implementation of special products initiatives and monitoring commercial and operations performance of special products
- Be the first point-of-contact of MABKargo to the digital partners and stakeholders and leading the project for the digital work stream. And to represent MABKargo at the digital community and work with other customers
- Formulate and implement all digital promotions and marketing campaigns for Commercial division. Utilising a range of digital techniques while overseeing the social media strategy for the company

**Qualifications & Working Experience**:

- A degree in marketing, digital marketing, business administration, communications, or a related field is typically required
- 1-5 years in a related field

**Area of Experience**:

- Digital Marketing experience in Business Strategy and Air Cargo Industry

**Personality Traits**:

- Getting buy-in from different spectrums of society with different needs and demands
- Stiff competition from existing digital marketing companies
- Fast changing fads and flavours in the digital worlds
- Project Management Experience in the implementation of digital solutions

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