Marketing Executive

3 weeks ago


Kuala Lumpur, Malaysia Malaya Perfumery Full time

**Company Description**

Do you love art and perfumery put together?

Then you just might love perfume. Malaya Perfumery the leading, on-demand perfumery company in Malaysia We’re all about bringing on the smartest folks as we continue to grow with an “all hands-on deck” environment and hire those who can thrive in a startup culture We are looking for fresh talents to join our organization

In this role you will be an instrumental part of the leadership team, enabling the brand to achieve business results and objectives whilst strengthening brand equity through the strategic planning and execution of all marketing programs/campaigns, Media planning, maximizing retail moments, and ensuring a seamless consumer experience across all consumer touchpoints.

**Role Responsibilities include**:

- Be consumer obsessed; understand the consumer and their journey with the Brand and act as the voice of the consumer, optimizing current programs and launching new creative ways to engage both current and potential consumers.
- Contribute to the mid and long-term development of the Brand in the UK through anticipating future opportunities based on culture and trend forecasting, customer segment behaviors and industry activity.
- Define the Brand’s marketing calendar and ensure its successful and seamless 360 implementation - delivering innovative and outstanding 360 program launches.
- Lead high traffic Omni Chanel retail moments strategy Inclusive of regionally relevant cultural and promotional moments and 360 planning as well as the always on Gifting strategy.
- Lead Social Selling amplification strategy plan and execution (Brand ambassador / Stylists/ Influencers).
- Drive innovative and engaging events and services (in person and virtually) ensuring a memorable, unique high-touch consumer experience in store and online.
- Develop, where necessary, exclusive programs, events and experiences
- Lead the 360 retail experience marketing strategy and plan
- Nurture the relationship with all partners to ensure robust and relevant plans are being delivered in a timely manner in alignment with brand and retailer calendars.
- Lead and manage the creation of the twice-yearly retailer strategy presentations, responsible for developing timelines, driving all cross functional teams’ delivery, and ensuring follow up with all retailers.
- Responsible for executing a holistic consumer engagement & communications strategy to deepen the brand engagement, advocacy & love.
- Management and allocation of marketing and media budget to match objectives with appropriate resources to meet retail targets.
- Control inventory through the accurate forecasting of both saleable and non-saleable lines to budget. Ensure close liaison with the retail and Commercial director and Demand Planner to maximise forecasting accuracy and control.
- Leverage consumer, category analytics and insights to drive marketing relevance.
- Drive full funnel metrics (Awareness Top of Mind / Consideration / Trial / Loyalty) with focus on growing and diversifying our consumer base whilst driving repeat and retention amongst loyal customers.
- Optimize Media ROI whilst driving high impact upper funnel initiatives to surprise and delight customers and be top of mind during key gifting moments.
- Work closely with Insights team to enhance and share consumer knowledge to drive deeper Omni-Channel engagement with the brand; build core customer segments for brand and develop strategies for growth and engagement.

**Job Types**: Full-time, Fresh graduate

Pay: RM2,800.00 - RM5,000.00 per month

**Benefits**:

- Health insurance
- Professional development

Schedule:

- Monday to Friday

Supplemental Pay:

- Yearly bonus

Ability to commute/relocate:

- Kuala Lumpur: Reliably commute or willing to relocate with an employer-provided relocation package (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 3 years (preferred)

**Language**:

- Mandarin (preferred)
- Bahasa (preferred)

Expected Start Date: 10/01/2024



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