SEO Specialist

_**Responsibilities**_
- Conduct regular keyword research, site audits, and competitor analysis to generate actionable recommendations and improvements for Packtica.
- Implement on-page, off-page, and technical SEO strategies to optimise the website and increase its visibility, rankings, organic traffic, and conversion rates.
- Assist in SEO content growth in the areas of research, planning, and publishing.
- Assist in troubleshooting SEO problems and execute optimisation plans to resolve issues.
- Support the Organic Performance Manager in driving collective growth for unpaid marketing channels such as organic, social, direct, and referral.
- Collaborate with editorial, design, product, and technical teams to implement SEO strategies and ensure SEO best practices are observed in Packtica.
- Present and share data to the wider team on marketing initiatives, search landscape, and other macro news affecting business KPIs.
- Stay on top of news and trends about the consumers and personal finance space in Malaysia.
- **Requirements**_
- At least 2 years work experience in SEO or digital marketing with a proven track record of success.
- Knowledge on On-page, Off-page, and Technical SEO. Must be able to measure and report on the performance of SEO success.
- Basic knowledge of HTML/CSS and website development best practices.
- Familiarity in using industry tools such as SEMRush, Ahrefs, Screaming Frog, and Google Search Console are preferred.
- Good analytical, problem-solving, and project management skills.
- Strong verbal and written communication skills.
- Ability to work both independently as well as with different cross-functional teams.

**Salary**: RM4,000.00 - RM8,000.00 per month

**Benefits**:

- Additional leave
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Experience**:

- SEO: 2 years (preferred)