Digital Marketing Executive
2 weeks ago
We are a group of people who believe in technology. Our vision is to make hotelier works easier through the adoption of technology.
Softinn builds the next-generation hotel management system for hotels. Here's a one-minute videoabout our products. It includes:
Hotel property management system (PMS),
Hotel booking engine,
Hotel channel manager,
Hotel self-check-in kiosk.
We don't see marketing and sales as a job to force a purchase, BUT rather we see marketing and sales as a job to help customers discover the best options (which, in some instances, might not be our products) and to help facilitate a purchase.
Working at Softinn as Digital Marketing Executive means you will work on B2B lead generation. You implement acquisition funnels to get more qualified hotel leads for the sales team.
**Job Responsibility**:
- Generate sales leads and drive brand awareness.
- Work in a team to run advertising campaigns (e.g. Facebook Ads, Google Ads, etc).
- Manage the budget and performance of digital marketing campaigns. Work closely with other departments, including sales, product, and business, to ensure the marketing campaign aligns with overall business objectives.
- On top of sales leads, you will work closely with the hotels to increase hotel bookings.
**Job Requirements**:
- Passionate about B2B digital marketing.
- Passionate about hotel technology (software, system and hotel industry).
- Has experience creating content that educates potential customers about the SaaS product, addresses pain points, and provides solutions.
- Basic copywriting skills. Understand how SEO and content marketing work. Good storyteller.
- Possess strong digital media skills and be familiar with updated design and video tools such as Canva, Filmora, Capcut, etc.
**Not Mandatory but BONUS if**:
- Familiar with HubSpot
- Familiar with Google Analytics
- Sales experience
- Graphic design
**Report to Work options**:
- Melaka branch
**Salary Range**:
- RM 2,000 to RM 3,500
NOTE: State your expected salary if you have more than 3 years of working experience in related roles.
**Employee Benefits**:
- Medical insurance coverage
- Monthly Outings
- Free Flow of Snacks
- RM 150 worth of promo codes to book on LetsGoHoliday.my
- Casual dress code
- Monthly Potluck Party
- Production-ready laptop
- Attractive performance allowance
**Additional Perks for Your Role**:
- HubSpot CRM Licenses (Sales Pro + Marketing Hub Pro)
- HubSpot CRM Certification (Certificate with your name on if you pass the test)
**Salary**: RM2,000.00 - RM3,500.00 per month
**Benefits**:
- Health insurance
Schedule:
- Monday to Friday
**Experience**:
- B2B Digital Marketing: 1 year (preferred)
- Content Creating: 1 year (preferred)
- Digital Media Skills: 1 year (preferred)
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