Content Writer
4 days ago
**Job Description**:
**Life at Grab**
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
**Get to know the Team**
The Grab content team sits at the centre of Grab's storytelling. The team will work with the various business functions to develop and tell a consistent narrative of the business. The team is made up of strong writers and multimedia creators who understand business and technology and is able to translate it into effective content that reaches the right audience.
**Get to know the Role**
Like every growing company, Grab is going through a process of showing stakeholders, investors, and users alike, what it does. This is a unique opportunity to shape the story of a high‐growth start-up operating in a dynamic industry, and you will educate global audiences on a multi-faceted product operating effectively in Southeast Asia.
**The Day-to-Day Activities**
- Contribute to content creation, in line with Grab's storytelling direction
- Grow the Grab body of content assets
- Strategise and stitch together the many facets of Grab's business into one narrative
- Make data-informed decisions about content strategy and distribution
- Uncover stories about Grab's people and operations, and come up with story packages to introduce these to the audience
- Pitch story concepts and story campaigns about industry trends
- Monitor and watch news trends and connect content ideas with what's happening
**The Must-Haves**
- Strong writing
- Background in journalism
- Ability to understand and dissect business reports
- Strong understanding of technology and industry trends
- Content creation across various mediums
- SEO listening and planning
- Strong news sense and trend spotting
- Social media distribution and marketing
- Audience development
- Wide consumption and familiarity with different media platforms
- Digital analytics reporting, including GA proficiency
**Our Commitment**
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.
**About Grab**
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.
**Join us today to drive Southeast Asia forward, together.
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