Digital Marketing Executive
7 months ago
1. 內容行銷
- 在各種數位平台上創建和分享引人入勝的健康相關內容。
- 開發和管理內容日曆以確保一致和及時的發布
- 與醫療保健專業人員合作產生準確且有價值的內容
2.社群媒體行銷
- 跨平台(包括 Facebook、Instagram、LinkedIn 和其他相關社群媒體管道)制定、實施和管理社群媒體策略。
- 創建引人注目且具有視覺吸引力的社交媒體貼文和廣告。
- 與追蹤者互動,回覆評論和訊息,並培養線上社群。
- 監控社群媒體趨勢並隨之調整策略。
3. 行動行銷
- 建立和管理 WhatsApp 廣告活動以推廣 PMG Pharmacy 的服務和產品。
- 為 WhatsApp 廣播和訊息開發引人入勝且相關的內容。
- 追蹤和分析行動行銷活動的績效。
4. 分析和數據分析
- 監控和分析數位行銷工作的數據,以衡量行銷活動的有效性。
- 使用 Google Analytics、社群媒體洞察和其他分析平台等工具來追蹤績效指標。
- 產生關鍵績效指標 (KPI) 的定期報告,並提供改進見解和建議。
- 隨時了解數位行銷和數據分析的最新趨勢和最佳實踐。
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