Product Promotion

2 weeks ago


Kuala Lumpur, Malaysia Pasona Malaysia Full time

**Job ID**

**22633**

**Position Title**
- Product Promotion

**Industry**
- Computer/Information Technology
- ・東南アジア市場において商品の認知から契約、活用定着までのカスタマージャーニーに合わせて、
- 足りていない物や強化すべきものは何かをチームと一緒に考え企画から実施、検証、改善していただきます。
- According to the customer journey from product awareness to contracting and established usage in the Southeast Asian market,
- To work with team to think about what is missing or what needs to be strengthened, and then plan, implement, verify, and improve.
- ・広告、コンテンツの企画/制作ディレクション
- Advertisement and content planning/production direction
- ・ターゲットの設定、深堀り
- Target setting and digging
- ・メッセージ/ストーリーの策定
- Formulation of message/story
- ・ターゲット、メッセージに沿った手段(媒体、形態)の選定
- Selection of means (media, format) in line with the target and message
- ・広告代理店、制作会社へのディレクション
- Direction to advertising agencies and production companies
- ・効果検証による改善点の考察、改善の実施
- Consideration of improvement points through effect verification and implementation of improvements

**Salary**
- 6000~10000 (RM)

**Location**
- Kuala Lumpur

**Requirements**:

- (Must)
- 英語ビジネスレベル
- English business level
- マーケティングコミュニケーション業務の実務経験 3 年以上
- At least 3 years Marketing communication experience
- ターゲットの設定からメッセージ策定、媒体選定等のマーケティングコミュニケーション設計スキル
- Marketing communication design skills such as target setting, message formulation, and media selection.
- Web 広告のディレクションスキル
- Web advertising direction skills
- コンテンツ制作(Web ページ、製品カタログ、動画など)のディレクションスキル
- Direction skills for content production (web pages, product catalogs, videos, etc.)
- Web マーケティングの知識、実務経験
- Web marketing knowledge and practical experience
- Web の知識(主にアクセス解析に必要な仕組みの理解など。
- (HTML ソースを見て理解できる程度であれば良く、自ら書ける必要はありません)
- Web knowledge (mainly understanding the mechanisms required for access analysis, etc.)
- (Only need to be able to understand it by looking at the HTML source, Not necessary to write it)
- (Prefer)
- 日本語 コミュニケーションができるレベル(JLPT N2 and above)
- Japanese communication level JLPT N2 and above)
- Adobe XD、Illustrator、Photoshop の活用経験
- ライティング、編集スキル
- Writing and editing skills


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