Marketing Executive

7 months ago


Johor Bahru, Malaysia LAOTOUZI TRADING SDN BHD Full time

**Key Responsibilities**
- Develop and Implement Marketing Strategies
- Contribute to the development of comprehensive marketing strategies
aligned with overall business objectives.
- Work closely with the marketing team to create comprehensive marketing strategies that align with the company's goals and objectives.
- Execute and manage marketing campaigns across various channels,
ensuring brand consistency and message effectiveness.
- Market Research and Analysis
- Conduct thorough market research to identify trends, customer needs, and competitor activities.
- Analyze marketing data and key performance indicators to refine strategies and enhance campaign performance.
- Market research: Conduct market research to identify trends, competitor activities, and customer preferences, and use this information to refine marketing strategies.
- Digital and Content Marketing
campaigns, and online advertising.
- Utilize SEO and SEM strategies to improve online visibility and drive traffic
to our digital platforms.
- Craft messaging that resonates with target audiences and communicates
the unique value proposition of our products/services.
- Content creation: Develop engaging and compelling content for various marketing channels, including blog posts, social media updates, and promotional materials.
- Collaboration and Relationship Building
- Collaborate cross-functionally with sales, product development, and other
teams to ensure integrated marketing efforts.
- Build and maintain strong relationships with external partners, agencies,
and influencers.
- Campaign Performance Measurement
- Monitor and analyze the performance of marketing campaigns using
relevant metrics.
- Provide regular reports and insights to the leadership team, making
data-driven recommendations for optimization.
- Budget Management
- Manage marketing budgets effectively, optimizing spending for maximum
impact and ROI.
- Evaluate and negotiate contracts with external vendors and partners.

**Job Requirements**
- Bachelor’s degree in marketing, Business, or a related field.
- 1 - 2 years of experience in a marketing role, preferably in a strategic capacity.
- Proven track record of successful campaign management and execution.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills.
- Familiarity with marketing tools, analytics platforms, and CRM systems.


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