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Graphic Designer
1 month ago
Work closely with the e-Commerce Marketing Team to develop a full range of graphic design of online marketing and communication and promotional materials.
- To translate business ideas and concepts into creative visual which are able to convey clear marketing objectives.
- Create designs that respond beautifully to all devices whilst demonstrating a user-centric approach
- Ensure all digital creative and front-end content produced is on brand, accessible, usable and meets best practice standards and be up-to-date about the latest advertising design trend
- Create an effective and dynamic plan - focusing on the digital expression of product -that strengthens brand positioning, informs marketing planning and resources, ensures strong key trend messages are incorporated into the season, drives clarity of category strategies across creative teams
- Lead the internal process of campaign planning, working closely with Marketing on campaign calendar, ensuring the design-driven vision is incorporated into the Marketing Campaign calendar, catalogue shooting style guides, and into private label Instagram strategies
- Responsible for ensuring visual and content of all private label campaigns is consistent and appropriate with the product vision and creative direction
- Capacity planning for all campaign shoots, working as the Private Label representative in liaising with Marketing. Responsibilities will include: planning, coordination of key looks and product for the shoots, initial model vetting, pre-selection of digital assets for the final agreement on key images
- Incorporation of digital assets into Private Label brand Instagram Strategies, including social media planning, key themes, compelling content, measurement and optimization of the accounts
- Independent conception and coordination of campaigns, including a strong partnership with Marketing, Public Relations, Private Label teams, Production Studios. May include a direct connection with graphics, content, production teams.
- Optimize the role of Private Label brands within the product portfolio
- Become a key stakeholder in the strategic development of innovative digital projects and campaigns
**; Requirements**:
- A minimum of a diploma accreditation with knowledge in Graphic Design and Advertising
- Required language(s): Bahasa Malaysia, English
- At least 1 Year(s) of working experience in the related field is required for this position.
- Demonstrable graphic design skills with proven portfolio and experience
- Strong analytical and problem-solving skills
- Required Skill(s): Adobe Photoshop, Illustrator