SEO Writer

2 weeks ago

Petaling Jaya, Malaysia Bjak Full time

**About Us**

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

**Role Overview**
As an SEO Specialist fluent in Malay, you will play a crucial role in optimizing digital assets to improve online visibility and search engine rankings in Malay-speaking markets. Your responsibilities will include keyword research, on-page and technical SEO, and collaboration with cross-functional teams to enhance the organization's presence in Malay-speaking regions.

**Responsibilities**
- Conduct thorough keyword research in Malay to identify high-value and relevant terms.
- Analyze search intent and trends specific to Malay-language users.
- Optimize website content, meta tags, headers, and URLs for targeted Malay keywords.
- Ensure proper use of HTML tags (title, meta description, alt attributes) for improved search engine visibility in Malay search engines.
- Collaborate with content creators to develop SEO-friendly content in Malay.
- Implement content strategies to enhance relevance, readability, and keyword density for Malay-speaking audiences.
- Identify and resolve technical issues affecting site performance in Malay search engines.
- Implement structured data markup for enhanced search result features in Malay-language search results.

**Requirements**:

- Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related field.
- Proven experience as an SEO Specialist with expertise in Malay-language SEO strategies.
- In-depth knowledge of SEO best practices, algorithms, and ranking factors specific to Malay search engines.
- Proficiency in SEO tools such as Google Search Console, Google Analytics, or similar.
- Strong analytical skills and attention to detail.
- Excellent communication and collaboration skills in Malay and English.
- Understanding of HTML, CSS, and basic web development principles.

**Benefits**
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire

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