Digital Marketing Executive

2 weeks ago


Shah Alam, Malaysia Agensi Pekerjaan Smarttrend Sdn Bhd Full time

**Key Responsibilities**:

- Execute high-performing media buys that support company growth and achieve a high return on advertising sales (ROAS).
- Be accountable for overall ad performance and profitability which includes reviewing of campaign performances over the weekend and ensuring positive user experience from advertisements.
- Conduct thorough market research and analysis to identify target audiences, media channels, and trends.
- Collate data and analysis for presentation purposes, including monthly meetings and weekly meetings with cross-functional teams such as copywriting and design teams
- Review and provide feedback on creatives from designers
- Copywriting for Google and Bing search campaigns
- Handle any other ad-hoc projects or tasks as assigned.

**Key Requirements**:

- Degree or higher (preferably in business/marketing or a related field) with a minimum of 1 year of experience in running sales-driven marketing campaigns on Facebook
- Some experience in Google Ads will be an advantage
- Strong proven knowledge of media-buying platforms and its compliance/guidelines such as Facebook, Bing, and Google Ads.
- Analytical mindset and a self-starter with the ability to develop solutions and next steps for campaign testing.
- Positive and can-do attitude when handling new marketing campaigns that require rigorous testing.
- Sense of ownership in one’s performance and its impact on company’s success which includes responsibly managing a 4-figure media buying daily budget and achieving the target ROAS.
- Conversant in English and possess a creative mindset which will be useful for conceptualizing ad creative ideas and crafting advertising assets in the form of copy, video, and images tailored to suit the target audience.

This is a **100% remote role** where the potential hire must be equipped with the following to carry out this role effectively:

- Laptop / CPU with acceptable speed
- At least 2 monitor screen (inclusive of laptop screen)
- Headset with Mic (Noise cancelling)
- Webcam
- Designated Workstation
- Stable and strong power and internet connectivity
- Noise-free and conducive environment

**Job Types**: Full-time, Permanent

Pay: RM5,000.00 - RM6,000.00 per month

**Benefits**:

- Dental insurance
- Health insurance
- Vision insurance
- Work from home

Schedule:

- Day shift
- Monday to Friday

Application Question(s):

- Degree or higher (preferably in business/marketing or a related field)?
- Do you have 1 year of experience in running sales-driven marketing campaigns on Facebook ?
- Do you have experience in running sales-driven marketing campaigns on Facebook?
- Do you have strong proven knowledge of media-buying platforms and its compliance/guidelines such as Facebook, Bing, and Google Ads?



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