Digital Marketing Executive
1 week ago
**Key responsibilities & duties**
- Developing & optimizing acquisition paid campaigns on digital channels including Search, Display, Mobile, Video and Social.
- Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mindset.
- Coordinate regular deep dives into the acquisition performance, build report models and analyze the performance of advertising campaigns.
- Setup, QA, run and analyze the results of A/B tests.
- Work closely with other teams and stakeholders to ensure acquisition goals are met
- Monitor web analytics tools and provide insight and analysis monthly on trends & customer journey tracking.
- Ensure the flow of data through various stages of web and digital use is streamlined and tracked
- Collaborate with cross-funtional teams to develop, execute, and analyze results for digital marketing campaigns
- Report on organization performance utilizing third-party reporting and visualization tools including, but not limited to: Google Analytics, Google Tag Manager, and others.
- Work on independent projects or projects/tasks assigned at the discretion of the management needs.
- Make budgets that will be used each year of E-Commerce business, including overseeing the spending to meet the goals.
**Academic or trade qualifications**
**Work experience and skills**
- 2+ years experience in Performance Marketing
- Worked with Google Marketing Solutions (Google Search, Display and Youtube ads), Facebook Ads and LinkedIn marketing solutions
- Conversant in marketing solutions and web analytics tools (eg. Google Analytics)
- Strong project management skills and ability to thrive in a fast-paced environment.
- Sharp attention to detail and interest in continuous improvement.
- Strong interpersonal skills with the ability to work effectively with cross-functional teams
- Outstanding analytical and problem-solving skills
- Excellent written and verbal communication skills
- Detail oriented with sound organizational and prioritization skills
- Excellent command of the English, Chinese and Malay language
**Salary**: RM4,000.00 - RM5,500.00 per year
**Benefits**:
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Schedule:
- Day shift
Supplemental pay types:
- Commission pay
Application Question(s):
- Do you have experience in Google Search, Display and Youtube ads), Facebook Ads ?
- Experience in handling SEO & SEM ?
- What is your expected salary and your notice period ?
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