Product / Brand Executive
4 days ago
Work with Suppliers on NPD development, with approval for final approved sample before production
- Create the product strategy and roadmap for the product line based on business objective within the brand portfolio.
- Define market - size, shape, growth, segments, top line financials, etc.
- SWOT analysis, identify opportunities within it, and prepare proposal within or outside of current product category
- Work closely with Product Lead to develop packaging & product selling story.
- Conduct research or focus group on products/packaging designs to conclude the final products based on consumer preference.
- Establish pricing structures, price maintenance, Price Setting Form (standard wholesale price)
- Prepare New Product/New Brand deck, USP, Target Consumers, AMS etc
- Business / Launch plan - launch schedules, product selling story and merchandise guidelines
- Prepare brand deck for Sales Team presentation to Buyers, update all brand deck on a regular basis
- Conduct Brand & Product training to Sales team
- Performance analysis - monitor product performance for existing and new products, evaluated & share insights
- Work with Brand Principal - for brand marketing, forecast buy, brand support
- New Product/Range annually
- Annual BP review with Brand Principal
- Prepare OTB, raise PR form to place order
- Place order with Principal
- Monitor shipment and intake, do stock split by business segment
- Monthly Stock holding report
- Prepare stock on hand report by brand, and propose actions to clear out aged stocks
- Prepare stock clearance plan for approval and Sales team execution
- Support management by sourcing, marketing survey, launching etc
- Sourcing and liaise with local or oversea manufacturing/vendors
- Conduct market research and identify needs
- Research on new product trending
- Assist in ad hoc tasks assigned by management
**Job Requirement**:
- Possess at least Diploma or Degree in any industry;
- Possess at least bachelor degree in food science and nutrition, nutrition, or pharmacy
- Computer Literacy
**Job Type**: Permanent
**Salary**: RM2,500.00 - RM4,500.00 per month
**Benefits**:
- Free parking
- Gym membership
- Health insurance
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
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