Marketing Manager
2 weeks ago
**Job description**:
- Research and recommend appropriate above-the-line advertising media, and monitor the effectiveness of selected media.
- Establish contract and maintain public relation rapport with the media, to attain maximum exposure and publicity for the brands and products.
- Conceptualize, plan, implement and coordinate events (media, trade & consumer) according to the marketing objectives set by the Brand Manager.
- Create and plan a promotional calendar for trade and consumers, implement the promotional activities and monitor the results, according to the directors set by the Brand Manager.
- Implement below-the-line activities including Point-of-Sales, display merchandising materials and printed collaterals, and ensure that these are according to merchandising guidelines provided.
- Liaise with internal team members (sales and operation teams) to ensure that marketing information is communicated clearly and timey to the retail team and trade.
- To assist in A&P activities of any other brands of the Company when necessary.
- Plan, develop and monitor the Direct Marketing Expense (DME) budget via a standardized format efficiently
**Profile**:
- Minimum 5 years’ experience in marketing especially in luxury goods
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation/software/programs tools
- Proficient with online marketing and social media strategy
- Ability to travel as necessary.
- Established press and media contacts.
**Professional requirements**:
- Bachelor’s Degree in Marketing, Business or related field.
**Languages**:
- English
- Bahasa Malaysia
- Mandarin
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