Digital Marketing Executive

3 weeks ago


Kuala Lumpur, Malaysia Plenitude Management Services Sdn Bhd Full time

**Responsibilities**:

- In-charge of database management for the Group, work hand in hand with IT consultant on the maintenance of the customer database.
- Copy & content writing on digital marketing touchpoints (e-newsletters, social media, EDM, website).
- Work with creative or agencies on development of digital assets and templates using graphics, personalization and other innovative ideas or features.
- Work closely with Group Marketing team and/or agency in generating ideas and conceptualisation for digital designs.
- Identify emerging trends and technologies and analyse the ways to maximise the Marketing strategy’s effectiveness.
- Measure the performance of digital marketing efforts using a variety of Web analytics tools. Analyse various data to deliver data-driven strategies and achieve KPIs.
- To manage and update website content for the Group and monitor website traffic and work closely with internal team, departments and/or external vendors to troubleshoot any websites or CRM problems.
- Closely collaborate with web development team and digital agencies to ensure SEO best practices are properly followed throughout website content.
- Monitor performance metrics with SEO tools such as Google Analytics to understand SEO/SEM strategy performance.
- Support in digital and social media activities (ie. campaign execution, monitoring, reporting, KOL engagement).
- To perform any other duties as assigned from time to time.

**Qualifications & Skill Sets**:

- Diploma/Degree or equivalent experience in Marketing, Digital Marketing, Content Marketing, Mass Communications.
- Proficient in using digital tools and Microsoft Office programmes, ie Google Analytics, Google Search Console, Google Tag Manager, Sendinblue, Hubspot, PowerPoint, Excel.
- Have experience and good understanding at digital media buy.
- Excellent written communication and copywriting skills.
- Familiarity with analytical and database tools.
- Strong project management skills.
- Ability to manage multiple projects simultaneously; with effective rollout and achieve project / messaging objectives.
- A self-starter with good organizational, methodical, and multitasking skills to deliver quality work while meeting tight deadlines.
- Comfortable working in cross-functional teams, reporting to the highest level of management, and have a track record of diverse mix of personnel and processes.

**Salary**: From RM3,800.00 per year

**Benefits**:

- Health insurance

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)



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