Brand Assistant Manager

4 weeks ago


Damansara Utama, Malaysia Kopi Kenangan Sdn. Bhd. Full time

Kenangan Coffee is a brand under Kenangan who owns Kopi Kenangan in Indonesia. We are the first F&B unicorn in SEA. Since we launched our first coffee outlet in KLCC Malaysia in Oct 2022; we have since grown to more than 20 coffee outlets and we can be found in Selangor and Seremban.

Do you have experience leading **marketing campaigns**; evaluate marketing performance metrics; craft, implement and review **branding and marketing strategies across all channels - Walk-in, apps (take-away) and partnerships (aggregators and banks).** If this sounds like you, we would love to hear from you.
- Bachelor’s degree holder with at least 5 years of marketing, loyalty and brand management experience, preferably from F&B, QSR, FMCG and Consumer Goods sector.
- Proven experience in managing branding, marketing campaigns & promotions.
- Metrics-driven marketing mind with eye for creativity.
- Ability to quickly adapt to changing business needs and leadership direction
- Ability to think strategically and creatively. Ability to problem-solve and drive towards resolution.
- Strong communications skill and ability to present learnings and outcomes to leadership

**Responsibilities**:

- Develop strategic marketing plans, tactics, and go-to-market campaigns for our brand in Malaysia
- Build and maintain strong relationships with food aggregators, including leading platforms and delivery services.
- Analyse consumer trends, customer insights, market analysis, and marketing best practices to optimizing growth opportunity through digital an app platform, to increase new customer engagement and experience with the brand
- Handle marketing operation and set up POS, promotion, UAT, operational and execution as needed
- Create, maintain, and conduct analytics reporting across multiple platforms and create key insights for future project / campaign development and go-to-market strategies, complete with formal proposals and recommendations
- Develop success metrics and data tracking processes to measure marketing success against the organisation's marketing and business objectives.
- Measure, track, and report on the app performance, promotion and ensure the campaign rollout runs well

**More about Kenangan Brands**

Kenangan Brands owns multiple brands:

- Kopi Kenangan, a much loved coffee chain store with close to 800 outlets across Indonesia;
- Kenangan Coffee which we launched in Malaysia in 2022, where we now have more than 10 coffee chain stores in Selangor; and
- Kopi Kenangan Hanya Untukmu, our Ready-To-Drink FMCG subsidiary.

Pay: RM5,000.00 - RM7,000.00 per month

Application Question(s):

- Have you worked on brand campaign to launch new product?
- How many years have you worked in the Consumer Goods Industry as a marketing professionals?
- What is your current salary?



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