Hod Marketing

**Company**:Rassalab Global Sdn Bhd

**Position**:HOD Marketing

**Location**:Kapar

**Salary **:RM2500-RM4500

**Working Date **:Monday - Friday

**Responsibilities**:
**Strategic Planning**
- Develop marketing strategies aligned with the organization's goals.
- Conduct market research to identify trends and opportunities.
- Analyze competitors and market conditions.

**Campaign Management**:

- Plan and oversee advertising and promotional campaigns (including digital, traditional, and social media).
- Manage content creation and ensure messaging aligns with brand values.
- Coordinate with creative teams to produce marketing materials.

**Brand Management**:

- Ensure consistent brand messaging across all channels.
- Enhance brand awareness and reputation.
- Develop and manage brand partnerships and sponsorships.

**Budgeting and Financial Management**:

- Prepare and manage marketing budgets.
- Allocate resources effectively to maximize ROI.
- Monitor and report on financial performance.

**Digital Marketing**:

- Analyze web traffic metrics and optimize digital campaigns.
- Manage the company's online presence and improve user engagement.

**Customer Relationship Management (CRM)**:

- Develop and implement customer loyalty programs.
- Utilize CRM software to manage and analyze customer interactions.
- Ensure high levels of customer satisfaction and retention.

**Team Leadership and Development**:

- Lead and manage the marketing team.
- Provide coaching and professional development for team members.
- Foster a collaborative and innovative team environment.

**Sales Support**:

- Collaborate with sales teams to develop lead generation strategies.
- Support sales initiatives with marketing materials and campaigns.
- Track and analyze the effectiveness of sales and marketing efforts.

**Analytics and Reporting**:

- Use data and analytics to measure the effectiveness of marketing campaigns.
- Prepare regular reports on marketing performance and KPIs.
- Adjust strategies based on performance data and insights.

**Stakeholder Management**:

- Liaise with internal and external stakeholders, including senior management, partners, and vendors.
- Ensure alignment of marketing strategies with business objectives.

**Job Types**: Full-time, Permanent

Pay: RM2,500.00 - RM4,500.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Schedule:

- Fixed shift
- Monday to Friday

Supplemental pay types:

- Commission pay
- Overtime pay

**Education**:

- Diploma/Advanced Diploma (preferred)

**Experience**:

- Marketing: 2 years (preferred)

**Language**:

- Bahasa (preferred)