Content Executive 內容營銷主任

4 days ago


Remote, Malaysia Twinkl Full time

**Content Executive 內容營銷主任 (Hong Kong)**

**Location**: Fully remote - can be based anywhere in Malaysia.

完全遙控工作 - 可以駐紮在馬來西亞的任何地方。

**Pay rate**:US$6.00 per hour

薪資:每小時 6.00 美元

**Weekly hours**: 37.5 hours per week, flexible working hours around core meetings.

每週工作時間:每週37.5小時,彈性上班時間但需切合
- 作主要會議

**Contract**:6-month contract initially (with a view to extend), contractor agreement, no benefits.

合約:最初為期 6 個月的合約(可議期延長)協議,無福利。

**Hiring Manager**: Damian Bullock

**Recruiter**:Charlotte Harris

作為 Twinkl Growth Marketing團隊的成員,您將幫助處理有關 Twinkl 的營銷內容,與其他網站建立互利關係和內肉鏈接,從而提高 Twinkl 在香港市場的搜尋排名。

結合優化搜尋引擎手法、內容行銷和網上公關的元素,您的主要工作會利用各種網上內容營銷方法來建立 Twinkl 香港域名的連結。鑑於這個工作領域較為新和涉及範圍有很大的空間,你可以自由地試驗新想法和試營專案。

我們正在尋找具有高質文創意寫作技能的應試者,他們需熱衷於發展自己的網上媒體內容管理技能,並在節奏快的工作環境中發展。必須擁有流利的粵語/繁體中文和良好的英語語文能力

Sitting within the Twinkl Growth Marketing Team, you'll create content to spread the word about Twinkl, building relationships and links from other websites that improve Twinkl's organic search rankings within our Hong Kong market.

Combining elements of SEO, content marketing and digital PR, you'll work predominantly to build links to Twinkl’s Hong Kong domain using a wide range of both new and tested methods. Given that this field of work is so young, there’s so much scope for innovative new ideas, projects and campaigns which you’ll have the freedom to lead on.

**每日工作範圍包括:**

創建內容:使用搜尋引擎最佳化工具以及你發現的營銷內容空距和需求能力,您將在使用各種渠道進行宣傳之前建立引人入勝且高共享性的部落格內容。

連結建設(Link Building):連結建設是從其他網站以超連結的方式聯繫到您自己的網站的過程,也是我們使用搜尋引擎優化的最佳策略的核心部分。 您將專注於進行線上公關,並使用各種策略和工具來確保高價值的連結能夠聯繫到Twinkl的網站。

市場營銷策略:就過往結果而言,具創意的內容策展一般非常成功,所以我們不斷尋找新的可擴充不同試銷的專案和想法。 構思新的活動和策略去迎合你的市場(以及Twinkl經營的幾十個其他市場)令你可以無盡地在不同專案上探索一個又一個令人興奮的機會。

電郵外聯:您需尋找並聯絡線上潛在用戶、建立關係並保持線上覆蓋率。 擁有簡潔、有說服力但友好的範本是成功外聯的關鍵,您必須根據不同市場需要來定期調整您的方法。

內部聯繫:Twinkl是一間正在快速增長的公司,我們擁有600多名員工和18種不同的產品。 您需要跨部門與其他員工溝通,以支援大型專案或營銷策略並確保一致的資訊傳遞。

**How you’ll spend your day**:

- Content creation: Using SEO tools as well as your own ability to spot gaps and demand for new marketing content, you’ll create engaging and shareable blog content before using an assortment of channels to publicise it.
- Link Building: Link building is the process of achieving hyperlinks from other websites to your own and is a core part of our SEO strategy. You’ll focus on carrying out digital PR to secure high value links back to Twinkl’s websites, using an assortment of tactics and tools to do so.
- Campaigns: In terms of results, creative digital content campaigns have been hugely successful for us and we’re constantly searching for new scalable project ideas. Ideating new campaigns to bring to your markets (as well as the dozens of others that Twinkl operates in) is an exciting chance for you to champion on no end of potential projects.
- Working with stakeholders: Twinkl is a fast-growing company with over 600 employees and 18 different products. You’ll be communicating across departments to support on large-scale projects and to ensure consistent messaging.

**擔任該職務,您應擁有以下個人品質:**
- 擁有創造思維,勇於尋找新項目和機會
- 能夠構思、研究和撰寫有目標性的電子內容
- 擁有出色的時間管理技能並掌控您所從事的專案
- 能與您的直線主管和其他團隊成員合作並接受回饋
- 能夠誠實地溝通

**To succeed in the role, you will**:

- Have a creative mind that’s always on the lookout for new projects and opportunities.
- Have excellent time management skills and take ownersh


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