Content Strategist

The role requires you to be digitally savvy, experienced in project management, and a strategic mind to understand business goals so that you can plan, develop and deliver content that would meet the brand’s objectives. You are able to leverage on data insights to strategise for lead generation, recommend social media post formats for engagement and link clicks, and develop overall creative strategies for impactful campaigns. Most importantly, you have a good command of the English language (spoken and written).

This role will report to the brand’s Head of Partnerships and Community and Malaysia Country Director. You will be expected to lead the brand’s Content Marketing on its social media and blogs.

**Responsibilities**:

- Lead content production for social media (copywriting, storyboarding, scripting, shooting, styling)
- Exhaustive research to gain in-depth knowledge of industry/topics
- Strategizing content pillars and sub-pillars
- Planning the editorial and content calendar
- Oversee and set guidelines on the writing style and tone for content on brand’s platforms
- Ideate, write, direct and develop original and iconic content for the purposes of content marketing
- Keep current with latest industry trends on home appliances and electronic goods and developments in the area of social media
- Able to both produce and also manage all forms of content development including articles, social media posts, and video content

**Requirements**:

- 2-5 years of experience in editorial or content development
- Strong communication skills - both written and verbal. Must be able to write, edit and proofread copy across a number of marketing channels
- Ability to manage multiple projects and multitask with great attention to detail
- Proficiency in running social media platforms, blogs and other brand communication channels
- Experience working in cross-departmental or cross-team environments
- Degree in journalism or any media related majors a bonus
- Ability to manage freelancers when needed to develop content

**Benefits**
- Annual outpatient benefit (Includes dental and optical benefits)
- Birthday leave
- Performance bonus
- Annual increment