Executive, Digital

2 weeks ago

KL Eco City, Malaysia Amari Kuala Lumpur Hotel Full time

Strategy
- To work closely with the OHG social media team in making sure all social media activities align with the corporate social media strategy, integrating into the brand and the overall business objectives.
- Content and Engagement:

- Manage presence on social networking sites including Facebook, Instagram, LINE, Twitter, YouTube, Blogs, and other similar community sites, posting on relevant blogs, and seeding content into social sites as needed.
- Create, maintain, and execute a social media editorial calendar and posting schedule.
- Manage social media campaigns and day-to-day activities, including contributions to brand blog where applicable, community-outreach efforts, promotions, etc.
- Create, maintain and engage a community of past guests, loyalty programme members, fans and prospects on social networks.
- Branding - Reinforce brand messages on social networks focusing on hallmarks, signatures and delivered experience
- Become an advocate of our brands in social media spaces as well as identify and engage brand advocates among our guests to drive positive messages.
- Build and maintain a working relationship with bloggers, internet celebrities and other social media influencers also known as KOLs (key opinion leaders). Collaborate with Marcom team when required to host journalists or similar KOLs.

Customer Service:

- Respond to basic inquiries posted by guests on social media including private message boxes
- Escalate reservation related inquiries and complaints to relevant departments
- Alert operations and executive team in case of very negative reviews or comments posted by guests on social media sites (e.g. Facebook, Twitter, Instagram, WeChat, Weibo, Line)
- This position is not responsible for responding to reviews posted on social media, review (like TripAdvisor) or other sites (like OTAs, Google)

Social Media Advertising:

- Work with OHG digital team to create and optimise social advertising campaigns to drive property’s awareness.
- Support OHG digital team in promoting commercial/ sponsored content that is sales focused.

Monitoring and Reporting:

- Reputation management by forums, blogs, social media channels, and reply where appropriate.
- Identify opportunities and threats in user generated content on properties, report to appropriate parties.
- Competitor’s analysis: gather and perform competitor, consumer & channel analysis to facilitate the development of successful social media campaigns
- Execute regular reports set up by OHG social media team to measure effectiveness of
- property social media efforts and make appropriate adjustment to strategy based on them

Training and Social Media Champion:

- Educate property team members to utilise the social media channels properly and effectively
- Educate management team on the importance of social media and update them on the latest social media trends
- Engage management team as well as other team members on the importance of reputation management and its effect on property’s operation, brand reputation and property’s revenue.

**Salary**: RM3,500.00 - RM4,500.00 per month

**Benefits**:

- Maternity leave
- Meal provided
- Opportunities for promotion
- Parental leave
- Professional development

Schedule:

- Monday to Friday

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