Marketing Coordinator

1 week ago


Subang Jaya, Malaysia SERUNI GLOBAL SDN BHD (KOPI SAIGON) Full time

**Job Title**: Marketing Coordinator / Planner

**Company**: Kopi Saigon

**Location**: Subang, Shah Alam

**Job Type**: Full-Time

**About Us**: Kopi Saigon is dedicated to bringing the rich and vibrant flavors of Vietnamese coffee culture to the world. We pride ourselves on offering a unique coffee experience, combining traditional methods with modern tastes. Our team is passionate about coffee and committed to innovation, quality, and customer satisfaction. Join us at Kopi Saigon and be part of a dynamic team that values creativity, strategic thinking, and a deep love for coffee.

**Key Responsibilities**:
**Strategic Planning**:

- Develop comprehensive marketing plans and strategies to achieve business objectives.
- Conduct market research and analyze consumer behavior, market trends, and competitive landscape specific to the coffee industry.
- Identify target audiences and create detailed customer personas.

**Digital Advertising**:

- Design, execute, and manage digital ad campaigns on platforms such as Facebook and TikTok.
- Monitor and optimize ad performance to maximize ROI.
- Stay updated on the latest trends and best practices in digital advertising.

**Content Creation and Direction**:

- Develop content strategies and messaging that align with Kopi Saigon’s brand objectives and resonate with target audiences.
- Oversee the creation of marketing materials, ensuring consistency and adherence to brand guidelines.
- Generate innovative ideas for content direction and development.
- Plan and execute bombastic and engaging ideas for photo and video shoots.

**Public Relations**:

- Lead public relations efforts to enhance the company's brand image and reputation.
- Develop and maintain relationships with media contacts, influencers, and industry partners.
- Prepare and distribute press releases and other PR materials.

**Engagement with Influencers and Artists**:

- Identify and engage with key opinion leaders (KOLs), influencers, and artists to promote Kopi Saigon.
- Collaborate with influencers on content creation and campaign initiatives.
- Manage influencer relationships and ensure alignment with brand goals.

**Campaign Development**:

- Create and execute marketing campaigns for festive seasons and special occasions.
- Develop creative campaign concepts that capture the spirit of the festive season and resonate with customers.
- Coordinate with internal and external teams to ensure the successful execution of campaigns.

**Performance Analysis**:

- Monitor and analyze campaign performance using key metrics and analytics tools.
- Generate regular reports on campaign effectiveness and provide actionable insights.
- Adjust strategies and tactics based on data-driven analysis to optimize results.

**Budget Management**:

- Develop and manage marketing budgets for assigned campaigns and projects.
- Ensure cost-effective allocation of resources and adherence to budget constraints.

**Collaboration and Communication**:

- Work closely with internal teams, including sales, product development, and design, to align marketing efforts with business goals.
- Maintain strong relationships with external partners, agencies, and vendors.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 1-3 years of experience in marketing planning, digital advertising, and content strategy.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills.
- Proficiency in managing digital ad campaigns on Facebook and TikTok.
- Experience in public relations and media relations.
- Proven experience engaging with KOLs, influencers, and artists.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Passion for coffee and a deep understanding of coffee culture is a plus.

**Benefits**:

- Competitive salary and benefits package.
- Opportunities for professional development and career growth.
- A collaborative and innovative work environment.
- Employee discounts on our coffee products.

Join Kopi Saigon and help us share the love of Vietnamese coffee with the world

Pay: RM3,200.00 - RM4,800.00 per month

**Benefits**:

- Company car
- Free parking
- Health insurance
- Opportunities for promotion

Schedule:

- Monday to Friday
- Weekend jobs

Supplemental pay types:

- Commission pay
- Performance bonus
- Tips
- Yearly bonus

Application Question(s):

- Have any experience dealing with KOL?
- Have any experience plan social media?

**Education**:

- Diploma/Advanced Diploma (required)

**Experience**:

- Marketing: 1 year (required)

Application Deadline: 05/30/2024
Expected Start Date: 06/01/2024



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