Digital Marketing Executive

2 weeks ago


Petaling Jaya, Malaysia RedRadar International (Recruitment Agency) Full time

**Position**:Digital Marketing Executive
**Salary**: RM 2,000 - RM 3,000
**Working Hours**: 9:00 AM - 6:00 PM
**Working Days**: Monday - Friday
**Location**: Petaling Jaya, Selangor.

**Job Description**:

- Produce high-quality and engaging digital content, including text, images, videos, infographics, and other multimedia assets, to support brand activation activities, website updates, and social media platforms.
- Collaborate with various internal departments to develop and execute content strategies that align with University’s brand identity and positioning
- Ensure that all digital content adheres to the University's brand guidelines and maintains a consistent brand identity.
- Create content that resonates with the target audience, encouraging interaction and fostering engagement on digital platforms. This can include responding to comments, inquiries, and feedback.
- Maintain and update the organisation's website, ensuring that content is accurate, up-to-date, and user-friendly using content management systems (CMS) such as WordPress.
- Manage and curate content for various social media platforms, including posting, scheduling, and monitoring engagement. Respond to comments and messages as needed.
- Implement SEO best practices to improve the visibility of digital content in search engine results. This includes keyword research, meta tags, and content optimization.
- Maintain a well-organised digital asset library, including tagging, categorising, and version control, to ensure easy access and brand consistency using digital asset management system.
- Ensure that digital assets comply with legal and regulatory requirements.
- Track and analyse the performance of digital content using web analytics tools. Provide regular reports on key performance indicators (KPIs) to assess the effectiveness of content strategies.

**Job Types**: Full-time, Permanent

**Salary**: RM2,000.00 - RM3,000.00 per month

Schedule:

- Monday to Friday

**Experience**:

- digital marketing: 1 year (preferred)



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