Assistant Marketing Manager

2 months ago

Petaling Jaya, Malaysia Fujifilm (Malaysia) Sdn. Bhd. Full time

**Overview**:
We are in search of an experienced Assistant Marketing Manager who will lead our product (Imaging Camera) marketing efforts, with a specific focus on conducting meticulous research related to product pricing. As a key member of our marketing team, you will have the opportunity to shape the market perception of our products and contribute to the development and execution of impactful marketing campaigns.

**Key Responsibilities**:

- Product Marketing Strategy:

- Collaborate with the product development team to understand product features, benefits, and unique selling points.
- Develop and implement comprehensive product marketing strategies to promote our products effectively, drive product awareness and market penetration.
- Conduct market segmentation analysis to tailor messaging for different target audiences.
- Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
- Market Trends Analysis:

- Stay abreast of industry trends, consumer behavior, and emerging market opportunities.
- Perform market visit and meet-up with dealers for market insights.
- Conduct comprehensive competitor analysis to identify strengths, weaknesses, opportunities, and threats.
- Translate market insights into actionable strategies to position our products effectively.
- Pricing Research and Strategy:

- Conduct thorough pricing research to ensure competitive positioning and profitability.
- Develop pricing strategies that reflect market dynamics and customer value perceptions.
- Collaborate with finance and sales teams to ensure pricing aligns with financial objectives and sales targets.
- Campaign Development & Execution:

- Oversee the end-to-end execution of marketing campaigns, ensuring alignment with brand guidelines and messaging.
- Work closely with the creative team to develop compelling marketing collateral and campaigns.
- Monitor campaigns based on performance metrics and feedback and seek continuous improvement.
- Data Analysis and Reporting:

- Utilize marketing analytics tools to track and measure the performance of marketing campaigns.
- Generate insightful reports for key stakeholders, highlighting successes and areas for improvement.
- Cross-Functional Collaboration:

- Work closely with product development, sales, and other departments to gather insights and incorporate them into marketing strategies.
- Foster a collaborative environment to drive innovation and continuous improvement.

**Qualifications and Skills**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in product marketing, with a strong background in pricing strategy.
- Exceptional project management and organizational skills.
- Strong analytical mindset with the ability to derive insights from data.
- Excellent communication and presentation skills.

Join our dynamic team and contribute your expertise to elevate our product marketing initiatives, ensuring the success and market prominence of our offerings.

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