Assistant Manager, Social Media
5 months ago
Job Summary
Job Responsibility:
**1. Social Media Strategy & Execution**:
- Develop comprehensive social media strategies aligned with Pizza Hut Malaysia's marketing objectives.
- Monitor social media performance metrics, such as reach, engagement, and sentiment, and leverage insights to optimize content strategy and drive continuous improvement.
- Monitor social media trends, track competitors' activities, and identify opportunities for growth and optimization.
- Implement social media campaigns to enhance brand visibility and drive customer engagement.
**2. KOLs, Digital Publishers, & Community Management**:
- Identify and collaborate with relevant KOLs and digital publishers whose audience demographics align with Pizza Hut Malaysia's target market to amplify Pizza Hut Malaysia's brand messaging and reach
- Monitor and evaluate the performance of KOL and digital publisher partnerships, tracking key metrics such as audience reach, engagement, and sentiment to measure the effectiveness of campaigns.
- Implement community management strategies across Pizza Hut Malaysia's social media channels, fostering positive interactions, and building meaningful relationships with customers and followers.
- Proactively identify opportunities to engage with the online community, including contests and user-generated content campaigns to drive community growth and loyalty.
**3. Owned Social Media Channel Content**:
- Spearhead the development and execution of content initiatives across Pizza Hut Malaysia's owned social media channels, including Facebook, Instagram, Twitter, and TikTok that resonate with our target audience and drive meaningful engagement.
- Develop and maintain content calendars, ensuring a consistent cadence of posts that align with brand messaging, promotions, and seasonal campaigns.
- Stay abreast of emerging trends and best practices in social media content creation and platform features, implementing innovative tactics to maintain Pizza Hut Malaysia's competitive edge in the digital landscape.
**4. Customer Recovery Playbook**:
- Collaborate with cross-functional teams to develop and implement a comprehensive customer recovery playbook aimed at addressing customer concerns and feedback across channels.
Qualification and Skill requirements:
- Bachelor's degree in Marketing, Communications, or related field
- 4 years of experience in social media marketing, preferably in the food and beverage industry
- Proficient in social media management tools, analytics platforms, and paid advertising platforms (e.g., Facebook Ads Manager, Google Ads).
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Strong analytical skills and the ability to interpret data and derive actionable insights.
- Proven track record of managing successful social media campaigns and driving measurable results.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Pay: RM5,000.00 - RM7,500.00 per month
**Benefits**:
- Maternity leave
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
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