Marketing Manager
2 weeks ago
**Role Overview**:
As the Marketing Manager, you responsibilities will encompass strategic marketing planning, promotion, and pricing strategies to maximize the visibility, desirability, and profitability of our tiny house products.
**Responsibilities**:
**1)Strategic Marketing Planning**:
- Develop and execute comprehensive marketing strategies aligned with business goals to drive brand recognition and market penetration for our tiny house products.
- Conduct thorough market research and competitive analysis to identify trends, customer preferences, and opportunities for differentiation.
**2)Promotion and Campaign Management**:
- Design and implement innovative marketing campaigns to increase awareness, engagement, and conversions for our tiny houses as tourism destinations, Airbnb accommodations, community hubs, and vacation getaways.
- Create compelling content, including digital materials, social media campaigns, and website updates, to effectively communicate the value proposition of our tiny houses.
- Manage advertising initiatives, both online and offline, targeting tourists, Airbnb hosts, and individuals seeking unique community-driven vacation experiences.
**3)Marketing Pricing Strategy**:
- Develop and refine pricing strategies that optimize revenue while considering market trends, customer preferences, and competitive landscape within the tourism and vacation industries.
- Monitor pricing effectiveness and recommend adjustments to ensure competitive positioning and profitability in the Airbnb and vacation markets.
**4)Data Analysis and Reporting**:
- Utilize data-driven insights to evaluate the performance of marketing campaigns, identify areas for improvement, and make informed recommendations for future strategies targeting tourists, Airbnb hosts, and vacation enthusiasts.
- Prepare regular reports and presentations for internal stakeholders to showcase the impact and ROI of marketing efforts within the tourism, Airbnb, and vacation sectors.
**Requirements**:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Strong command of spoken and written **English and Mandarin** at a business level.
- Five (5) years of proven experience in marketing management, preferably within the tourism, Airbnb, vacation sectors and community.
- Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
- Proficiency in marketing tools and platforms, including social media, content management systems, and analytics tools.
- Creative mindset with the ability to think outside the box and develop innovative marketing solutions.
- Results-oriented approach with a track record of delivering successful marketing campaigns and achieving measurable goals.
**Salary**: RM6,500.00 - RM9,000.00 per month
Schedule:
- Monday to Friday
**Education**:
- Bachelor's (preferred)
**Experience**:
- Marketing: 5 years (preferred)
**Language**:
- Mandarin (required)
Expected Start Date: 08/18/2023
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