Content Creator and Digital Marketing Lead
8 months ago
Content Ideation and Execution:
- Generate innovative content ideas that align with our brand and resonate with our target audience while staying true to the brand voice and key message.
- Create and curate high-quality, visually appealing content for various social media platforms.
- Implement a content calendar to ensure consistent and timely content delivery.
- Social Media Management:
- Manage and optimize social media accounts across platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest.
- Monitor engagement metrics and adapt content strategies for maximum impact.
- Digital Marketing Strategy:
- Develop and execute comprehensive digital marketing strategies to drive brand awareness and engagement.
- Utilize keyword and hashtag research to optimize content for discoverability and engagement.
- Account and Ads Management:
- Oversee account management on platforms like Meta Business Suite, YouTube, TikTok, Pinterest, LinkedIn, and others, ensuring optimal performance and visibility.
- Utilize the platforms to reach and engage with target demographics effectively.
- Plan, implement, and manage advertising campaigns across various platforms to meet specific campaign goals.
- Monitor and analyze ad performance, adjusting strategies as needed for maximum ROI.
- Technical Expertise:
- Stay up-to-date with the latest trends and best practices in digital marketing, including algorithm changes, SEO techniques, and content optimization.
- Leverage technical knowledge to optimize content for search engines and social media algorithms.
**; Requirements**:
- Proven experience in content creation and digital marketing roles, with a focus on end-to-end management and a track record of improving performance.
- Proficiency in utilizing various digital marketing platforms including but not limited to Meta Business Suite, YouTube, TikTok, Pinterest, LinkedIn, and others.
- Strong understanding of SEO, keywords, and the science behind social media algorithms.
- Proficiency in content creation and design software/tools.
- Excellent communication and interpersonal skills.
- Strategic thinker with the ability to analyze data and adapt strategies for maximum impact.
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