Brand Specialist
3 weeks ago
Mandatory Requirements: Brand Specialist that comes from Carsome, Lazada, Shopback, Grab where the environment is equally as fast paced and agile as per Client
**Responsibilities /Accountabilities**
- To assist Brand Lead in driving each market segment (youth/family/business) and support the overall brand strategy and portfolio management
- To integrate a 360 integrated plan working with relevant key experts from Media, Social, Digital, Brand Research as well as CGTM, Sales, Partnership and Business Owners
- To strategize the messaging arch and creative planning across different platforms as well as to obtain alignment from internal stakeholders
- To execute the integrated youth/family/business campaigns across various platforms and channels
- To work closely with Media team on the overall media strategy & execution plan as well as to drive media efficiencies & cost optimization
- To focus on brand building within each market segment category, increase brand appeal, considerations and conversions for the business, working closely with Creative & Media Agencies in the creation of creative & media ideas
- To be able to implement innovative/cutting-edge campaigns end-to-end for each market segment across various platforms and channels to position the brand as a market innovator to serve segment’s needs
- Lead campaign performance tracking, results and ROI on timely basis throughout campaign period for continuous learning and improvements in growing brand appeal and audiences
- Responsible for driving monthly/quarterly competitive review & draw learnings to help ensure the comms for each market segment remain relevant and differentiated
- To assist Brand Lead in uncovering segment insights and key learnings/innovative marketing and branding strategies
- To be able to lead discussion with senior leaders / stakeholders on campaign/comms direction and support key strategic initiatives as well as cross functional collaboration
**Requirements**:
- Strong brand and marketing background & experience
- Good understanding of media and digital marketing
- At least 5 years Brand Management or Category Management experience which include exposure in FMCG /Telco / Advertising
- Customer focused
- Strong project management and execution skills
- Strong business acumen and able to think strategically
- Excellent interpersonal, communication and leadership skills
**Job Types**: Full-time, Contract
Contract length: 9 months
Pay: RM10,000.00 - RM12,000.00 per month
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