Digital Marketing Executive

3 weeks ago


Kuala Lumpur, Malaysia ES INNOVATION LAB SDN BHD Full time

**Responsibilities **职责**:

- Develop and implement comprehensive digital marketing strategies to enhance brand visibility, increase online traffic, and drive conversions. 制定并实施全面的数字营销策略,提升品牌可见度,增加在线流量并推动转化
- Conduct market research to identify trends, consumer preferences, and competitor activities to inform marketing strategies and tactics. 进行市场调研,了解趋势、消费者偏好和竞争对手活动,为营销策略和战术提供信息
- Optimize website content, landing pages, and social media profiles to improve organic search rankings and drive qualified traffic. 优化网站内容、落地页面和社交媒体资料,提高有机搜索排名并吸引优质流量。
- Monitor and analyze website analytics, campaign performance metrics, and customer insights to identify areas for improvement and optimize marketing efforts.监测和分析网站分析数据、营销活动绩效指标和客户见解,识别改进的领域并优化营销工作。
- Plan and execute social media marketing initiatives to engage with the target audience, build brand loyalty, and drive customer acquisition. 规划和执行社交媒体营销计划,与目标受众互动,建立品牌忠诚度并获取客户。
- Collaborate with internal teams, such as product development and creative teams, to ensure consistent brand messaging and seamless user experience across all digital touchpoints.与产品开发和创意团队等内部团队合作,确保品牌信息一致,并在所有数字触点上提供无缝用户体验。
- Stay updated with the latest industry trends, digital marketing best practices, and emerging technologies to recommend innovative strategies and tactics.了解最新行业趋势、数字营销最佳实践和新兴技术,推荐创新的策略和战术。
- Manage and allocate the digital marketing budget effectively, ensuring maximum return on investment.有效管理和分配数字营销预算,确保最大的投资回报。
- Monitor and respond to customer reviews, comments, and inquiries on social media and other online platforms.监测并回应社交媒体和其他在线平台上的客户评论、留言和查询
- Stay informed about relevant regulations and guidelines related to digital marketing in the food and beverage industry, ensuring compliance in all marketing activities.了解与食品饮料行业的数字营销相关的法规和指南,确保在所有营销活动中遵守规定。

**Qualifications and Skills **资格和技能**:

- Bachelor's degree/ Diploma in Marketing, Communications, or a related field.市场营销、传播或相关领域的学士学位/文凭。
- Proven experience 2 years in digital marketing, preferably in the food and beverage industry.在数字营销方面至少有2年的经验,最好是在食品饮料行业
- Strong understanding of digital marketing concepts, tools, and techniques.对数字营销的概念、工具和技术有深入的了解。
- Knowledge of search engine optimization (SEO) principles and best practices. 了解搜索引擎优化(SEO)原则和最佳实践。
- Excellent written and verbal communication skills. 出色的书面和口头沟通能力。
- Creative thinking and problem-solving abilities.富有创造性思维和解决问题的能力。
- Analytical mindset with the ability to interpret data and generate actionable insights.具备分析思维能力,能够解读数据并生成可操作的见解。
- Ability to work effectively both independently and as part of a team.
- 能够独立工作和团队合作。

**Salary**: RM3,200.00 - RM5,000.00 per month

**Benefits**:

- Professional development

**Experience**:

- Digital marketing: 2 years (preferred)



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