Marketing & PR Lead

3 weeks ago

Kuala Lumpur, Malaysia Melium Sdn Bhd Full time

The Marketing & PR Lead for new international brand from U.S.A. will spearhead the public relations initiatives to introduce and establish the brand in the Malaysian market. This role is central to building brand awareness with an objective of driving sales and recognition among potential customers, ensuring that the brand becomes a well-known name synonymous with wellness and fashion in Malaysia.

**Key Responsibilities**:
**Brand Introduction and Awareness**:

- Craft and execute a launch strategy that positions the brand as a leader in the premium wellness and lifestyle space in Malaysia.
- Develop targeted campaigns to introduce the brand to Malaysian consumers, ensuring high visibility and recognition.
- Collaborate with local and regional influencers to amplify the brand's presence and reach a wider audience.

**Strategic Planning**:

- Create a strategic plan for sustained brand recognition and recall among Malaysian consumers.
- Align PR activities with sales and marketing to drive foot traffic to the new store and online platforms.
- Leverage cultural events, holidays, and local trends to keep the brand top-of-mind for target demographics.

**Media Relations**:

- Engage in proactive media outreach to secure coverage in print, broadcast, and online media that reaches potential customers.
- Organize media sampling and experiential events where key journalists and influencers can experience the brand first-hand.

**Content Development and Deployment**:

- Ensure all content development and deployment highlights the unique selling propositions of the brand and communicates the brand story effectively to the Malaysian audience and align to principal guidelines and expectations
- Oversee the development of educational content about the brand's values, such as sustainability and mindful movement, to resonate with local consumers.

**Team Collaboration**:

- Lead the PR in creating a buzz around the brand, ensuring that the brand's entry into the market is highly anticipated and well-received.
- Align the team’s efforts with the global brand strategy while allowing for local market customization.
- Collaborate closely with the e-commerce and retail teams to ensure effective translation of brand awareness into online platforms, driving increased sales.

**Reporting and Analysis**:

- Track brand recognition metrics and analyze campaign performance to adjust strategies for optimal brand positioning in Malaysia.
- Regularly update the leadership team on the brand's reputation and recognition in the Malaysian market.

**Key Performance Indicators (KPIs)**:
**1.** **Brand Awareness Metrics**:

- Increase in brand recognition score within the first year of market entry
- Number of media impressions and reach in target publications and platforms.
- Growth in social media followers and engagement rates on platforms relevant to the Malaysian market.

**2.** **Media Coverage**:

- Quantity and quality of media placements in top-tier Malaysian lifestyle, wellness, and fashion publications.
- Positive mentions in media articles and features within the first six months of store launch.
- Securing a set number of cover stories or major feature articles within the first year.

**3.** **Influencer Partnerships**:

- Establishment of new influencer partnerships with key Malaysian influencers.
- Engagement rates from influencer-generated content related to the brand.
- Conversion rates or tracked sales from influencer collaborations and campaigns.

**4.** **Event Management**:

- Successful execution of launch event(s) with a target attendance rate and subsequent media coverage.
- Number of brand events hosted for media and influencers.
- Attendee satisfaction rates from post-event surveys.

**5.** **Content Creation**:

- Number of PR content pieces produced (press releases, speeches, articles, etc.).
- Reach and engagement of PR content as measured by analytics tools.
- Quality score of PR content based on internal review criteria.

**6.** **Market Penetration**:

- Growth in percentage of target market aware of the brand.
- Increase in foot traffic to the new store and event activations.
- Number of strategic partnerships with local businesses and communities.

**7.** **Budget Management**:

- PR campaign ROI based on the allocated budget versus earned media value.
- Adherence to PR budget

**8.** **Lead Generation**:

- Number of leads generated from PR activities for follow-up marketing actions.
- Increase in database or newsletter sign-ups attributed to PR initiatives.

**Requirements**:

- Three years of experience in Marketing & PR preferably from fashion luxury, sports or beauty luxury field.

**Salary**: From RM3,500.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

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