Marketing Manager
3 weeks ago
Develop and lead brand strategy through insights analysis, marketing plans to deliver volumn, market share and profit growth.
- Constantly look out for opportunity for further improvements - in area of business acumen and processes.
- Assist in planning, coordinating and implementing effective marketing campaign and strategies to meet company's sales objectives
- Proactively identify, develop and execute effective product, packaging and merchandising innovation to drive consumer-centric growth opportunities within the categories
- Identify the strategic objective to drive the required communication strategy
- Manage all aspects of the creative development process to deliver highly effective communication that builds brand equity and drives growth and share
- Determine promotional and presence strategy, develop and execute promotions to meet brand consumer and customer objectives
- Planning and executing mobile marketing budgets
- Determine media objective and strategies and manage execution of media elements that will maximize ROI from media investments
- Develop effective integrated working relationship with all agencies involved on key brands such as packaging, insights, strategy, media, creative and digital
- Staying on top and review new technology treands and opportunities to ensure the Company remains a mobile marketing leader within the industry, and in digital marketing space.
- Manage, align and inspire key marketing agencies to develop consumer preferred and competitive advantages insights and initiatives
**; Requirements**:
- Bachelor’s degree (or equivalent) in marketing, business, or its equivalent
- Minimum 5 years working experience in Telecommunication industries and marketing related field
- Proficient in English, Chinese and Malay (Spoken and Written).
- Proven success in developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Meticulous and must be able to monitor budgets.
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