Digital Marketing Manager

3 weeks ago


Kuala Lumpur, Malaysia Presidio Analytics Full time

**Leadership Job Scope**:

- You will be mainly responsible for running the Digital marketing campaigns for our own brands (2 ecommerce brands selling candles, 1 seo agency, one digital marketing agency for sustainable/socially conscious brands and 1 skincare magazine), but also perhaps 3-4 client brands.
- As the Digital Marketing Manager, your role will be to oversee, perform quality control and check on all the various creatives and content being generated. Additionally to oversee strategy, campaign, and ensure that the best practices are being applied to all of our social media campaigns across Instagram, Tiktok, SEO, Meta Ads, and Google Ads and that we are monitoring and optimising the results that we are getting from the various campaigns.
- You will help to oversee the work being done by our interns, copywriters, designers and developers while ensuring that the Project/Account Manager is providing timely updates to clients.

**Technical Job Scope**:

- Develop and execute comprehensive performance marketing strategies using Facebook Ads Manager, and Google Ads Manager to achieve marketing objectives.
- Strategize and implement social media and ad campaigns across multiple platforms, including Facebook, Instagram, Google Search, TikTok, and other relevant platforms.
- Conduct thorough audience research to identify target demographics, interests, and behaviors, and utilize this data to create highly targeted ad campaigns.
- Continuously monitor campaign performance, analyze data, and optimize ad placements, bidding strategies, and creative elements to improve key performance metrics such as click-through rates, conversions, and return on ad spend (ROAS).
- Knows how to utilize GA4 for data analytics and have in-depth experience in setting up of Google Tag Manager
- Conduct A/B testing and implement data-driven experiments to identify opportunities for campaign optimization and performance improvement.
- Stay informed about emerging digital advertising trends, new ad formats, and industry innovations, and assess their relevance and potential for incorporation into our advertising efforts.

**Requirements**:

- Bachelor's degree in marketing, advertising, or a related field with at least 3 years' relevant work experience (preferaby within an agency)
- Proven hands-on experience in managing and optimizing digital ad campaigns using Facebook Ads Manager and Google Ads Manager
- In-depth knowledge of ad targeting options, bidding strategies, and performance optimization techniques on these platforms.
- Strong analytical skills, with the ability to interpret campaign data, generate insights, and make data-driven decisions to improve campaign performance.
- Proficiency in using analytics tools such as Google Analytics, Facebook Pixel, and TikTok Pixel to track campaign performance and measure conversions.
- Comfortable with Google Tags Manager along with setting up Tags, Triggers and Variables
- Excellent understanding of digital advertising metrics and key performance indicators (KPIs), such as CTR, CPC, CPA, and ROAS.
- Strong communication and collaboration skills to effectively work with cross-functional teams and stakeholders.
- Ability to multitask, prioritize workload, and meet tight deadlines in a fast-paced environment.
- Passion for continuous learning, staying updated with industry trends, and exploring new digital advertising platforms and techniques.
- Previous experience with SEO would be an added advantage, particularly if you have previous agency SEO experience.
- Good understanding of Social media marketing and any prior experience working with the content creation process would be a bonus

**Salary**: RM4,500.00 - RM6,000.00 per month

**Benefits**:

- Professional development
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- 13th month salary

**Experience**:

- Digital marketing: 3 years (required)
- E-commerce: 1 year (required)

Expected Start Date: 09/25/2023



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