Manager, Media Marketing
5 months ago
**Job Description**:
**Life at Grab**
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
**Get to know the team**
The team is an in-house expert who consults with diverse teams on performance/growth-related matters.
**Get to know the role**
**Key responsibilities/ day-to-day activities**:
- Develop and maintain a nuanced media strategy across digital banks & related banking products for traditional and digital channels. _(This includes OOH / TV / Radio / Publishers / Google / Meta / Tiktok / 3P). _
- Leverage various data sources (internal / external) and combine with market level insights to set digital / ATL & BTL media strategies.
- Managing & Allocating budgets using data driven methods to ensure world-class planning and buying capabilities in accordance with the media landscape
- Set and define KPIs in collaboration with Country Marketing Head on CRM/owned media channels and local marketing initiatives.
- Drive best in class campaigns leading ROI and analyse optimum digital and offline mix to achieve KPIs.
- Manage external media agencies and media owners, including regular evaluation of delivery and services.
- Provide direct support and work in partnership with the Country Marketing Heads to guide, evangelise, and support the creation & execution of their digital strategies
- Focus on new and innovative ways of re-activating customers through constant testing & refining of new initiatives.
**The must-haves**:
- Bachelor's degree in business, marketing, statistics/maths or tech-related majors
- A minimum of 5 years of experience in digital performance marketing or relevant/related roles.
- A minimum of 1-2 years of experience in managing a team of high performance individuals.
- **Hands-on experience in executing at least one of the performance marketing channels **(Google Adwords, Facebook, 3rd Party Networks) and a solid understanding of underlying tech building blocks (product feed, automation and more) is critical
- **Familiar with mobile app user acquisition and retargeting; have solid knowledge about cross-channel tracking, attribution logic and MMPs**
- Engage and effectively communicate with senior executive stakeholders across the organisation.
- Strong understanding of digital advertising technologies and marketing attribution models.
- Excellent oral and written communication skills, **comfortable presenting to big groups of audiences on a regular basis**
- Excellent organisational, project management and time management skills.
- Ability to analyse reports and communicate findings succinctly to cross-functional business partners.
- Ability to multitask, meet deadlines and thrive in a fast-paced environment.
- Experience with start-up and/or tech-driven environments desired.
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