Digital Marketing Executive

6 months ago

Johor Bahru, Malaysia Nutrition Technologies Sdn Bhd Full time

**Purpose of the Role**
The Digital Marketing Specialist sits within the Commercial Team and will be responsible for the company’s online presence, digital marketing, branding and overall communications of the company & its products, both internally and externally. You will be the bridge between the company and its external stakeholders, as well as taking responsibility for ensuring a constant pipeline of new leads is fed to the Sales Team.
**Responsibilities**
The Digital Marketing Executive will be in charge of monitoring & executing online projects that will help the company grow from a start-up to a corporation.
- Planning, coordinating and delivering digital marketing campaigns
- Monitoring & reporting on campaign metrics
- Owning & updating the company & product websites
- Working with external marketing & communications agencies

**Key Activities**
Developing and driving online lead generation activities:

- Design, execute and track marketing campaigns (advertising, online media) in coordinating with wider campaign activities
- Developing social media profiles and presence through organic, paid and influencer activities

Designing and delivering online marketing activities:

- Developing digital media assets, and website management
- Owning the company’s social media channels & content

Supporting wider marketing activities:

- Attend and organize expos, conferences and industry sales events
- Presentations, brochures, bunting & other printed materials
- Exploring key differences between us and competitors, highlighting our key value propositions

**Requirements**:

- Bachelor degree or higher in Marketing / Communication, with more than 2 years of direct experience in digital marketing.
- Experience in agriculture is a plus, or with a successful start-up company
- Experience working with digital marketing agencies
- Strong numeracy and ability to present reports or proposals in easy to understand language and data representations
- Demonstrate the ability to communicate effectively in English to non-native english speakers, both orally and in writing, using proper grammar and vocabulary.
- Good ability to work in team and coordinate cross department projects
- Marketing
- Communication
- Understanding of the animal feed and fertiliser sectors is ideal.

**Person Specifications**
- Be dynamic, hard working and energetic and be able to inspire and encourage others
- Able to plan, organize, evaluate and lead activity schedules and direct the work of others.
- Strong attention to detail, while also able to see long-term strategic improvements and developments
- Exhibit a good attitude and demonstrate interpersonal skills to work with people from different backgrounds.

**Reporting Lines & Supervision**
You will report to the Product & Marketing Manager, and will work closely with the Sales team, New Product Development Team Commercial-facing senior leadership.

The role may develop to include line management responsibilities.

**Salary**: RM4,000.00 - RM6,000.00 per month

**Benefits**:

- Professional development

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (required)

Ability to Relocate:

- Johor Bahru: Relocate before starting work (required)

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