Social Media E-commerce Executive

7 months ago

Kuala Lumpur, Malaysia Degem Masterpiece Sdn Bhd Full time

Responsibilities: Organise and shoot creative content for social media accounts, inclusive of lifestyle photographs and videos of products and models. Social media accounts include Facebook, Instagram, Youtube etc. Plan social media content calendar and is in charge of growth in social media content engagement and followers against achieving goals (ROI and KPI). Manage social media community i.e. respond timely to comments, PMs and DMs. Communicate and collaborate with KOL, influencers to increase the brand awareness. In charge of e-commerce site enquiries and order fulfilments. Support to increase the sales of e-commerce site with analysis and develop action plan/proposal of ideas to improve sales, optimise conversion rate and minimise leakage of orders. Support the marketing manager to manage multiple channel marketing strategy both online and offline to boost brand profile across all media. Support team members in implementing digital marketing strategy. Knowledge in social media advertising, Google Analytics, SEM and SEO etc. added advantage and/or must have initiative to self-learn on the job. Collaborate with team members and external vendors e.g. professional videographers for larger campaigns, printer etc. in the creation and development of marketing materials. Communicate with sales staff when it comes to arranging appointments to sales boutiques, and track success of sale. Monitor and improve e-commerce ecosystem, not limited to web content, website enhancements etc. Keep updated on the latest digital marketing best practices. Keep updated on latest fashion, jewellery, and social media trends to keep content up to date and relevant to audiences. Requirements: Minimum 3 years of e-commerce/social media/digital marketing/creative content creating experience. Ability to demonstrate creative eye in photoshoots/videoshoots is fundamental. Degree in Graphic Design, Marketing, Digital Marketing, Business or equivalent. Passionate about growth and in using analysis tools to report performance. Solid knowledge of website analytics tools is an added advantage. Experience of online lead generation, web performance tracking, SEM, SEO is a plus. Good attention to detail. Able to work under pressure and meet tight deadlines. Excellent written and verbal communication skills in English, Mandarin is an added advantage Good copywriting and presentation skills is an added advantage.
With over 40 years of experience in the jewellery industry, DeGem is one of the region’s most up-market, stylish and contemporary jewellery retailers. DeGem is the sole distributor of some of the world’s most renowned branded jewellery names such as The Lazare Diamond® (Malaysia), Forevermark®, (Malaysia) and Victor Mayer®. DeGem also exclusively carries the Infinity® series of engagement rings and wedding bands as well as Soleluna®, a luxury fashion jewellery brand. It also offers one of the widest range of GIA (Gemological Institute of America) certified diamonds and the most comprehensive collection of internationally certified coloured gemstones. DeGem caters to discerning and superlative customers with its flawless collection, comprising the company’s finest line-up of the rarest and most exclusive diamonds and gems. DeGem is one of the very few jewellers in Malaysia that offers “haute joaillerie” or made-to-order jewellery services for its customers. DeGem retail boutiques are now located in Kuala Lumpur, Malaysia at Bangsar (flagship outlet), Ampang Point, One Utama, Pavilion KL and The Gardens Mid Valley.
Bachelor's or Equivalent

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