Customer Marketing Analyst

2 weeks ago

Kuala Lumpur, Malaysia SiteMinder Full time

At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together

**What We Do**

We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.

We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

And today, we’re the world’s leading open hotel commerce platform, supporting 40,000 hotels in 150 countries - with over 100 million reservations processed by SiteMinder’s technology every year.

**About the Customer Marketing Analyst**
**role...**

At SiteMinder, we open every accommodation business to a new world of opportunity. Our platform helps every accommodation business owner sell, market, manage and grow their business.

In this role, you’ll be working closely with our Customer, Product and Product Marketing teams to guide customers through initial activation activities to ensure smooth onboarding as well as triage at risk accounts and drive retention by keep proving the value of our product and services through key lifecycle programs. This role is perfect for a marketer passionate about customers and looking to build on their previous campaign management skills.

**What you’ll do**:

- Identify at risk customers and propose effective interventions to mitigate churn.
- Coordinate the execution of your lifecycle campaigns across the globe in eight languages - including the content development, localisation and design briefing process.
- Collaborate with Customer, Product and Product Marketing teams to understand the unified SiteMinder customer experience for early life including segmentation and cohort analysis.
- Consistently monitor, iterate and report on campaigns by reviewing web analytics, comms performance & product adoption data.
- Continuously learn about the customer and implement those learnings into future campaigns and tactics

**What you have**:

- Marketing experience in a SaaS business with a real passion for the customer.
- Strong writing and creative skills, always striving to deliver a high-quality campaign experience for customers.
- Rockstar collaborator who loves working with many stakeholders to produce a great customer outcome.
- Thrives on the pace of a high growth tech environment and works at speed while delivering a high quality outcome
- Solid working knowledge of marketing automation platforms such as Marketo, Intercom, and social channels is an advantage.
- Digital native who grasps new technology easily. Self-starter and multitasker; comfortable juggling and managing multiple projects and driving them to completion

**Our Perks & Benefits**
- Fully remote
- Mental health and well-being initiatives
- Generous parental (including secondary) leave policy
- Paid birthday, study and volunteering leave every year
- Sponsored social clubs, team events, and celebrations
- Employee Resource Groups (ERG) to help you connect and get involved
- Investment in your personal growth offering training for your advancement

Does this job sound like you? If yes, we'd love for you to be part of our team Please send a copy of your resume and our Talent Acquisition team will be in touch.

When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.

LI-Remote

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