Marketing Executive Rm3000-rm5000+ 5days
2 weeks ago
_**Nature of Business: Healthcare Treatment & Service**_
- **Location: Taman Tasik Permaisuri, Cheras**_
- **Position: Marketing Executive (Mandarin speaker)**_
- **Salary range: RM3,000- RM5,000 (Will offer based on the experience)**_
- **Working hours: 5 Days per week | 9:00am
- 6:00pm**_
**Job Description**:
1. Market Analysis: Conduct comprehensive market research and analysis to identify customer
needs, market trends, and competitors' strategies. Gather and analyze data to inform product
positioning, pricing, and targeting strategies.
2. Product Positioning and Messaging: Develop compelling value propositions, messaging, and
positioning statements that differentiate the product from competitors. Clearly communicate
product features, benefits, and unique selling points to target customers.
3. Marketing Strategy: Develop and implement marketing strategies to drive product awareness,
demand generation, and customer acquisition. Collaborate with the marketing team to create
and execute integrated marketing campaigns across multiple channels, including digital
marketing, social media (Facebook, Instagram. XHS & etc), events, and PR.
4. Product Launches: Plan and execute successful product launches, ensuring effective
coordination with cross-functional teams. Develop launch plans, including messaging,
marketing collateral, and promotional activities, to generate excitement and drive customer
adoption.
5. Customer Insights: Gather customer feedback and insights to continuously improve product
offerings. Collaborate with the product management team to identify and prioritize product
enhancements and new feature requirements based on customer needs and market trends.
6. Performance Analysis: Track and analyze key performance metrics, such as product sales,
market share, and customer feedback. Provide regular reports and insights to the management
team, highlighting areas of success and opportunities for improvement.
**Requirements**:
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in product marketing, preferably in the healthcare/ medical industry.
- Strong understanding of the Malaysian market and customer dynamics.
- Ability in written and verbal communication skills in English, Bahasa Malaysia & Mandarin,
with the ability to create compelling content.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in market research and competitive analysis.
**Salary**: RM3,000.00 - RM5,000.00 per month
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