Beauty Store Manager
6 months ago
1. Deliver Sales and KPI
- Aggressively improve the ranking and/or grow faster than key competitors in the store to which he/she is assigned
- Understand and align with Retail Manager yearly growth plan and therefore plan for weekly, monthly, quarterly and yearly strategy such as OTC, Roadshow, and Event.
- Aggressively doing competitor report, shared to HQ and this will help to understand the competitor trend, mechanic, products launching which helps in analyze understand the trend in the market to improve in sales growth, increase market share and store ranking and retail grading.
- Deliver store sales in line with targets by weekly and monthly with go through both Sales & KPI report from Retail Manager.
- Discuss the Sales By Franchise and act towards the worst seller and fact finding
- Master in Sales KPI & SOP knowledge and believe in the brands structure
- Master in both Sales KPI & SOP and able to do coaching from time to time
- Believe in Morning Briefing and follow up in Noon Briefing
- Execute Monthly Store Meeting with the team and Retail Manager
- Good in time management and able to plan an effective roster to boost the staff productivity
- Master in commission structure and able to break down the target by performance and ability to the store, manage the teamwork among the team and good in assigning different task based on the capability among the team to promote new trend in teamwork
- People Management
- Able to recruit, train, monitoring and implementation of Buddy System into the team and execution of Client's Beauty Journey
- Support the Retail Manager by mobilize the team member when it’s come to peak season, events and roadshows.
- Understands the strengths and weaknesses of each of team members and acts upon knowledge and propose learning and development program thereafter.
- Demonstrates good coaching skills and ability to lead as a role model to the team member. Promotes good morale and motivates and inspire teams with clear direction and to exceed expectation.
- Possess positive attitude to change, able to understand, respond positively and action to drive change.
- Trade Marketing
- Work with Retail Manager with marketing plans/activities with objectives and right mechanics in order to target the right customer buying behaviors.
- VM guidelines are applied at all times and correct interpretation/implementation of visual guidelines and keeping the team up to date about visual issues, and work very closely with Visual Merchandiser personnel, update all the VM change in the sales reporting group.
- Monitor and manage the sampling in Store to consumers as per Company’s believe and one of the sampling expertise.
- Regularly study the awareness in sales in store and propose activities and strategic roadshow to expose the brands into brand awareness.
- For Skin Spa & Open Spa Manager
- Skin Spa KPI
- Able to manager Skin Spa Treatment Package Sales, Treatment done, link-selling per treatment, IPT by tracking, understand and brief the team during briefing and monthly store meeting.
- Manage the BT Productivity and Room occupancy Rate and aware with the benchmark o
- Work out with Retail Manager on the right headcount for therapist and toe ensure the occupancy KPI.
- Conversion from Product to Treatment
- Manage the Senior /BC and encourage in Treatment package sales
- Buddy system in SPA between BC and Therapist to ensure the improvement in treatment package sales.
- Teamwork among in Senior/Beauty Coach to help in re-booking and room occupancy maximization
- Be the reference in the link-selling and home care advice after each treatment, based on customer needs and concerns.
- Accurately record and update after each visit Customers profile, beauty consultation, product and treatment purchase and any other relevant information to ensure perfect personalized service and maximize sales opportunity.
- Understand the Skin Spa treatments standards, and make sure that Spa team performs only Treatments strictly in line with international/regional protocols and method, with the highest hand skills and quality standards, according to our Brand heritage.
- Make sure all BT’s regularly attend Training, to improve their practical skills and beauty expertise and service, thanks to intensive training and on-going coaching by practical trainers.
- Check preparation of treatment room before each treatment in line with merchandising and hygiene guidelines, ensure optimal inventory of products, accessories and amenities.
2. Customer Services
- Deliver customer service as per standards Compliance with the Image:
- Accountable for grooming of the team
- Must ensure that merchandising / visual merchandising is in line with SOP, clean and uncluttered such as glass table top, displays, floating bar, consultation tables & testers must be in working order and dust free
- Displays, tester stand, light boxes, glorifiers, back wall displays, copy panels are updated with new launches
- Compliance of Sales proces
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