Content Writer

3 weeks ago

Kuala Lumpur, Malaysia lalamove Full time

Awarded as one of the Graduates Choice of Employer - Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go.

Onto our fifth year as a start-up, now operating in 11 markets across Asia and Latin America, our aspirations don’t stop there as our model can transform how goods are moved in any city worldwide. Backed by a team of experienced entrepreneurs, Lalamove offers a great place to add real value because you get ownership of what you do. Come join our energetic, dynamic individuals, and play an important role in disrupting the entire logistics market with a cutting-edge tech company.

Within this role you are expected to develop regular, compelling content; acquire and retain target customers and drivers; and support the organic growth of customers and drivers.

**Main responsibilities**:

- Schedule the creation/acquisition of content in accordance with editorial guidelines
- Perform target market research, content monitoring for all marketing and communications collaterals
- Ability to generate and diversify creative content to attract, convert, and engage targets across different types of customers
- Support in responding to social media questions using the appropriate tone and language suited for the brand
- Research and investigate topics relevant to the target market
- Stay connected with the latest market trends and customer behaviour to generate up-to-date content

**What we seek**:

- Minimum 1-2 years of experience as Content Writer, Copywriter or in a similar field
- Minimum Diploma/Degree or equivalent in English, Journalism or related fields
- Proficient in either English or Malay (written/verbal)
- Flexibility to handle different types of content - social media, blogs, copywriting, press releases, case studies, white papers, taglines
- Passion for writing and desire to maximize exposure for each piece of content
- Attention to detail, spot mistakes and ability to proofread others’ work; the habit of proofreading your own work
- Ability to tailor-fit writing style and language for a specific audience and medium
- Basic knowledge of SEO and/or Google Analytics is a plus
- Lalamove respects your privacy and is committed to protecting your personal data.

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