Assistant Director, Agency Campaign

2 weeks ago


Kuala Lumpur, Malaysia Prudential plc Full time

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

To plan, formulate & launch agency campaigns that drive sales, recruitment & strategic objectives of Agency Distribution & the Company.

Principal Duties & Responsibilities:

- To identify opportunities, analyzing sales trends & targeting the right segments to drive the agency business, recruitment and agency productivity.
- Work with relevant stakeholders to plan, formulate & launch agency campaigns to drive sales, recruitment & strategic objectives of Agency Distribution & the Company.
- Design the launch & promotional materials for Agency Campaigns.
- To administer and Manage proper campaigns approval documentations and the end-to-end agency campaign processes.
- Execute financial simulations, to allocate budgets for agency campaigns accordingly.
- Periodically monitor the agency campaigns to assess the effectiveness and develop plans to intervene when necessary, to keep the objectives and budgets on track.
- Post implementation review of agency campaigns.
- Periodically monitor potential expenses arising from agency campaigns. Thereby, managing expenses within the given budget. Conduct market benchmarking and campaign research.

Job Specification:

- Minimum 10 years of working experience.
- Strong analytical skills, problem-solving and critical thinking skills.
- Strong communication skills with ability to communicate with the team, internal & external stakeholders.
- Strong creative thinking.
- Highly numerate and proactive.
- Has a good command of written and spoken English.
- Self-motivated and able to work under minimum supervision always.
- Demonstrates high willingness to learn and go beyond status quo.
- Works well under pressure, and a good team player.
- Proficient in Microsoft PowerPoint, Microsoft Word & Microsoft Excel.



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