Social Media and Digital Marketing Specialist

3 months ago


Klang, Malaysia BIEU PERSONAL CARE SDN BHD Full time

**Key Responsibilities**:

- Develop and execute comprehensive marketing plans and strategies to achieve company objectives, including increasing brand awareness, driving lead generation, and promoting product offerings.
- Collaborate with cross-functional teams, including sales, product development, and creative teams, to align marketing efforts with overall business goals and objectives.
- Conduct market research and competitor analysis to identify market trends, customer preferences, and opportunities for growth.
- Utilize analytics tools and metrics to monitor, track, and evaluate campaign performance, providing insights and recommendations for continuous improvement.
- Plan and execute Online marketing activities, such as events, livestreams and partnerships, to enhance brand visibility and generate leads.
- Build and maintain strong relationships with customers, media outlets, industry influencers, and strategic partners to maximize exposure and drive business growth.
- Monitor industry trends, consumer behavior, and emerging technologies to stay up to date with the latest marketing strategies and techniques.
- Assist in the development and management of the marketing budget, ensuring cost-effective allocation of resources and maximizing return on investment (ROI).

**; Requirements: - Qualifications and Skills**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience of 2 - 4 years as a Marketing Executive or similar role, with a successful track record of developing and implementing marketing campaigns.
- Proficiency in using marketing analytics tools and platforms to measure campaign performance and extract actionable insights.
- Excellent written and verbal communication skills especially in English and Bahasa Melayu, with the ability to create compelling content and deliver impactful presentations.
- Solid project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Analytical mindset and data-driven approach, with the ability to interpret complex data and make informed marketing decisions.
- Creative thinking and problem-solving skills, with the ability to develop innovative marketing strategies and solutions.
- Strong interpersonal skills and the ability to build relationships with internal teams, external stakeholders, and customers.
- High level of professionalism, integrity, and a strong work ethic.


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