Performance Mkt Specialist

2 weeks ago


Kuala Lumpur, Malaysia Adecco Staffing & Outsourcing Sdn Bhd Full time

Plan, setup, optimize & analyze digital advertising campaigns on Facebook ads, LinkedIn ads, Tiktok ads, Google Ads & Youtube ads. - Write headlines & short copies when required, with the assistance of the copywriting team. - Running Checks on the Lead Gen Flow, which includes software integration (eg, Zapier, gravity forms, webinar integration.) - Using Facebook Tracking, Pixel setup, Google tag manager and Google Analytics, report on the numbers of the assigned marketing campaigns - Give insights & feedback on how to do Adjustments & Scale ads according to the reported numbers. - Build and manage B2B marketing campaign plan taking into consideration segment prioritization, budget, relevant channels, and urgency of timeline. - Coordinate and support other team members within and outside the marketing and web development team when needed. - Work across departments to align campaign strategies and goals across the organization. - Provide ongoing actionable insights into campaign performance to relevant stakeholders - Define, measure, and evaluate relevant KPIs - Oversee and manage overall paid media-buy budget. - Conduct in-depth keyword and website research, ad-grouping and audience targeting - Maintain knowledge of industry best practices and new technologies - Liaise and coordinate with partners and internal stakeholders to plan and execute marketing campaigns (where applicable) - Assist Sen. Manager in planning and monitoring budgetary control of all digitial marketing activities
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Master's or Equivalent



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