Digital Marketing Internship
2 days ago
Develop, execute, and optimise a strong digital marketing strategy and execution plan (both local and overseas) for driving demand, engagement, and conversion across social media and e-commerce platforms.
- Devise strategies and execute campaigns at a tactical level to drive website traffic, leads, conversions and revenue.
- Establish best practices in digital marketing across functions like SEO, Performance Marketing, Social Media, and Digital Content.
- Drive digital marketing innovation and growth - test new channels, campaigns and audience, research on customers and identify new opportunities for digital growth.
- Develop clear and measurable KPIs and goals, report progress regularly, communicate results and re-incorporate results to improve the next cycle.
- Monitor and recommend solutions to grow SEO, Performance Marketing, and social media channels in terms of sales and profitability.
- Improve lead generation and quality, and conversion rate.
- Plan, execute, and measure ongoing experiments and tests to optimize ad performance.
- Review, analyze and report on click rates, conversion, ad expenses, and overall campaign performance to management.
- Able to make data-driven decisions and constantly improve ad effectiveness and maximize ROI.
- Stay up to date on digital marketing landscapes - keep current with industry trends and best practices.
- Analyze industry and competitor trends to identify new digital marketing opportunities.
**; Requirements**:
- Possesses a Diploma or Degree in any relevant field such as Marketing / Web / Communications / Business.
- Have a marketing and growth mindset, with natural interest in digital marketing.
- Meticulous attention to detail - you’re able to quickly link overall business objectives to execute a well-aligned digital marketing strategy.
- Proven track record of analyzing campaign performance, and identifying actionable insights to achieve the key metrics.
- A love of analytics - strong analytical skills to analyze data and campaign performance, and recommend improvements.
- Preferably with some working knowledge on Marketing and Analytics platforms (e.g. Google Adwords, Google Analytics, Hootsuite, Social Bakers, etc.)
- Able to work efficiently in a fast-paced environment with tight deadlines.
- Able to multitask and handle a multitude of different responsibilities at one time.
- Good time management and prioritization skills.
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