Digital Marketing Manager

2 weeks ago

Kuala Lumpur, Malaysia Marriott International, Inc Full time

**Job Number** 24021693

**Job Category** Sales & Marketing

**Location** W Kuala Lumpur, No. 121, Jalan Ampang, Kuala Lumpur, Wilayah Persekutuan, Malaysia VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management

**JOB SUMMARY**

**CANDIDATE PROFILE**

**Education and Experience**

**Required**:

- 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

OR
- 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

**CORE WORK ACTIVITIES**

**Digital and eDistribution Strategy Execution**
- Executes appropriate on-strategy eCommerce priorities and tactics.
- Coordinates with the Director of Sales and Marketing and/or the Director of eCommerce and Digital Services to validate and track ecommerce goals for the hotel.
- Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues.
- Manages budgets for eCommerce activities.
- Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months.
- Collaborates closely with Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.

**Digital Acquisition Marketing**
- Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
- Works with regional eCommerce team to optimize Paid Search performance.
- Manages the PLUS Platform for participating hotels in the area/cluster.
- Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).

**Hotel Web Site Content Optimization**
- Serves as the EPIC/Vignette administrator for the hotel(s).
- Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings.
- Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels.
- Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.

**OTAs and Meta Search Channel Optimization**
- Verifies that all hotels within their region/cluster are participating in relevant, approved echannels.
- Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections.
- Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).
- Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
- May also co-manage soft-dollar marketing budget for domestic OTAs with the eDistribution Team.
- Builds strong domestic relationships with the top 2-3 OTA partners.
- Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels.

**Marketing and Communication Partnership**
- Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
- Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).

**Opening Hotel Support**
- Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel.
- Activates the hotel for sale on approved OTAs.
- Work with brand marketing team to position the hotel on digital channels.
- Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region.
- Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with.
- Creates online press releases and helps with property SEO to drive awareness to hotel.
- Helps set digital sales goals for new opens in partnership with sales and revenue management.

**eCommerce Communication and Training**
- Uses the eCommerce Resource guide.
- Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy.
- Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams.
- Serves as cluster-level point-person for Marriott’s eCommerce strategy.
- Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate their hotels.
- Participates in regularly-scheduled global an

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