Assistant Public Relations Manager

3 weeks ago


Kuala Lumpur, Malaysia Shopee Full time

Department Marketing- LevelExperienced (Individual Contributor)- LocationMalaysia - Kuala LumpurOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- The PR Assistant Manager will be responsible for managing a team of two (or more) writers that maintain the company’s Share of Voice through public relations and offline/online activations.- The Assistant Manager will be the key person to edit and ensure the quality of thought leadership from PR and maintain warm relationships with press to ensure pickups of earned releases and manage crises. The assistant manager will have the opportunity to lead, nurture and grow the team and to contribute strategically to elevate the reputation of the company.- Develop, conceptualize and coordinate Shopee Malaysia’s PR editorial strategies to grow and sustain the company’s Share of Voice in the media
- Strategize and translate brand and key messages into compelling stories and thought leadership pieces
- Identify media trends, news cycle and spin opportunities
- Build strong relationships with media outlets, editors and journalists
- Edit press releases, media statements, briefing documents, speeches and other documents
- Be the advisory for PR and review content during roll-outs that will be communicated through various channels in-app and offline
- Monitor, analyze and measure performance of PR efforts
- Work closely with Regional PR to manage issues/crises for Shopee Malaysia
- Oversee the planning till execution of offline and online activations such as press conferences, launches and special projects with the Marketing teams

**Requirements**:

- Minimum 8 years of Public Relations, Corporate Communications and/or Content Marketing and a minimum 3 years of leading a team
- Great personality, driven, self-motivated with high initiative, a multitasker and fast learner
- Creative and has a good grasp of emerging trends as well as the latest news that can be used to help develop suitable PR strategies
- Possess strong media relations
- Excellent written and verbal communication skills in English. Ability to read and write in Malay and Mandarin is an added advantage.
- A good team player that can work well in a collaborative environment yet independently
- Enjoys working in a fast-paced environment
- Strong work ethics, highly meticulous, detailed-oriented with strong executional abilities
- Proactive and able to work under mínimal supervision
- Experience in Crisis management is an added advantage


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