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Copywriter (Behasa Melayu) (Freelance)
1 month ago
Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.
**Overview**:
As an integral part of the team, the Copywriter (Bahasa Melayu) will help shape the creative direction and transcreation of content in Bahasa Melayu and be responsible for creating clear, concise and compelling copy for the client's web, in-store, eDMs and other marketing communication platforms in Malaysia.
You will be required to build strong working relationships with the in-market and global teams to ensure delivery of linguistically and tonally perfect campaigns that will ensure the client's products stand out in your market.
**Responsibilities**:
- Transcreate/Write, review, and elevate campaign copy that result in effective and compelling communication for the client's brand and products across Malaysia
- Maintain consistency in the brand's tone of voice regardless of media format
- Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product message
- Guide and maintain the quality of the translated long copy
- Review, rewrite and approve all translated marketing copy from our translation partners
- Work with a team of other copywriters, editors and translators and take full responsibility for the quality and accuracy of their work
- Validate TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client
**Qualifications**:
- Accomplished advertising creative director/senior copywriter (for Bahasa Melayu copy across Malaysia)
- Creative thinker with solid copywriting skills and thorough understanding of tone/brand voice
- Worked on international and local brands
- Confident when presenting creative ideas and able to do that in a simple, clear way, with just the right amount of detail
- Cares about the craft and obsessed with excellent writing that is thoughtful, meaningful, clear, inspiring and provocative at times
- A conceptual creative who can come up with big ideas (when needed) but also capable of paying attention to the smallest details. Like punctuation.
- Exceptional verbal and written communication skills in Bahasa Melayu and English
- Understanding of language subtleties (especially when it comes to adapting creative)
- Team player - easy to get along with and able to work closely with Editors and wider production teams
- Possess a good sense of humour (trust us, there'll be days when you'll need it)
- Must be able to perform effectively and efficiently under time pressure.
- Must be flexible and able to adapt within an environment of constant change
- Must be able to travel to Singapore at times as required, for several weeks at a time
LI-JY
**Diversity & Inclusion**
Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.
**Data**:
